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What is the strategy for entering a country as a new consumer products firm? What are alternative methods for achieving coverage

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Assigned case and case questions;Please carefully study the P&G Polska case that follows (was attached fife) and try to answer the following questions (note that NONE of the questions requires knowledge of the specific numbers in the case);1. What is the strategy for entering a country as a new consumer products firm? What are alternative methods for achieving coverage (distribution)?;2. What was the approach of P&G in Poland? Why do you think they chose this approach?;3. What cost data are available to distributors? What data would you like to have for managing the business?;4. As Bill Brown, how would you set up an incentive system for the distributors? Do you need to provide strong incentives? Which measures of distributor performance would you use?

 

Paper#25665 | Written in 18-Jul-2015

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