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HCC MAN1021 quiz 8




Question 1;Global business ____.;a.;refers to sales made to people from different cultures, different regions, and different nations;b.;is the buying and selling of goods and services to people from different countries;c.;includes any sale of goods and services;d.;only involves companies with more than 50 employees;e.;is unregulated;Question 2;Nestl? is a company based in Switzerland with manufacturing plants in Columbia, Australia, Canada, Egypt, Kenya, and more than 90 other nations. Nestl? is an example of a ____.;a.;multinational corporation;b.;ethnocentric organization;c.;multidomestic global company;d.;macro-marketer;e.;acculturated corporation;Question 3;Historically, most companies have used the ____ to successfully enter foreign markets.;a.;phase model of globalization;b.;market echo approach;c.;ripple approach;d.;global new venture approach;e.;guerrilla approach;Question 4;Which of the following represents the correct sequence for the phase model of globalization?;a.;home country sales, exporting, job ventures, strategic alliances, and direct investment;b.;exporting, cooperative contracts, wholly-owned affiliates, strategic alliances;c.;exporting, strategic alliances, cooperative contracts, wholly-owned affiliates;d.;exporting, cooperative contracts, strategic alliances, wholly-owned affiliates;e.;exporting, wholly-owned affiliates, cooperative contracts, strategic alliances;Question 5;occurs when a company sells domestically produced products to customers in foreign countries.;a.;Licensing;b.;A joint venture;c.;Exporting;d.;Franchising;e.;Direct foreign investment;Question 6;are both examples of cooperative contracts.;a.;Direct investment and indirect investment;b.;Joint ventures and strategies alliances;c.;Direct exporting and indirect exporting;d.;Franchising and licensing;e.;Licensing and joint ventures;Question 7;Sodima is a French cooperative that owns the name, the trade secrets, and the patents on Yoplait yogurt. General Mills pays Sodima for the right to sell Yoplait yogurt in the United States. This is an example of ____.;a.;exporting;b.;licensing;c.;a strategic alliance;d.;direct investment;e.;a global joint venture;Question 8;Starbucks is a chain that is rapidly expanding its global operation. As it expanded into South America, its research showed that Chileans on average drink only 150 cups of coffee annually, and people in Argentina only drink about half that amount. An average citizen of the United States drinks 345 cups annually. These differences in annual coffee consumption most likely reflect ____.;a.;differences in internal marketing strategies;b.;economic uncertainties;c.;cultural differences;d.;nationalistic motivations;e.;policy uncertainties;Question 9;A news article on Latin America read, ?Mexico is the closest Latin America gets to the U.S. both geographically and culturally.? According to Hofstede, this means the Mexican culture ____.;a.;does not support individualism;b.;is strong in power distance;c.;has a masculine orientation;d.;is not oriented towards individualism;e.;is accurately described by all of these;Question 10;Ford Motor Company owns and operates a $1.9 billion manufacturing plant in Brazil. What method for organizing for global business has Ford used in this example?;a.;joint venture;b.;wholly owned affiliate;c.;strategic alliance;d.;cooperative contract;e.;strategic franchise


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