Integrated Marketing Communications;See Your Favorite Super Bowl Ads Again and Again! Read the Going Online exercise on page 462 in the text.;Which ads are your favorites? What makes them good ads?;Compare the ads from the same advertiser for different years. What changes do you notice?;What message does your favorite ad convey?;Using Social Media (graded);What are some of your favorite social networks? Read the Marketing Matters box on page 501.;Which is your favorite social network? Why?;How is user-generated content presented by someone using Facebook?;What are some ways that brand managers use Facebook to converse with a brand?s fans?
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