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APU BUSN 100 Week Two Quiz 2014




Question 1 of 10;0.0/ 10.0 Points;1. Models are;A.Hired to represent an organization;B.Are things we are not familiar with;C.Business construction projects;D.Representations of things in the real world;Question 2 of 10;0.0/ 10.0 Points;The value proposition is;A.Used to price a product;B.Consumer perception of something superior to the competition;C.Negotiated during the sales process;D.Not a reliable resource;Question 3 of 10;10.0/ 10.0 Points;Which of the following is not a target audience;A.Generation X;B.Anyone who likes ice cream;C.Senior citizens;D.College students;Question 4 of 10;10.0/ 10.0 Points;The strategy is the design of a business model;True;False;Question 5 of 10;10.0/ 10.0 Points;A model must have the following pre-requisites in order to implement and test it;A.A company owner, sound budget, leader, human resources, customers;B.A company owner, sound budget, suppliers, human resources, training;C.A company owner, leader, human resources, training;D.A company owner, sound budget, leader, human resources, training;Question 6 of 10;10.0/ 10.0 Points;The marketing model is based on the premise that consumers buy products more than solutions;True;False;Question 7 of 10;0.0/ 10.0 Points;The Value Chain Model addresses how value is created for the business;True;False;Question 8 of 10;10.0/ 10.0 Points;The Marketing Mix is comprise of;A.Perception, prediction, perfection, promotion;B. Product, price, promotion and placement;C.Customer, cost, communication, convenience;D. Product, perception, price, promotion;Question 9 of 10;10.0/ 10.0 Points;The primary activities in the value chain are;A.inbound logistics, outbound logistics, marketing and sales, and service;B.outbound logistics, operations, marketing and sales, and service;C. inbound logistics, operations, outbound logistics, and service.;D.inbound logistics, operations, outbound logistics, marketing and sales, and service;Question 10 of 10;0.0/ 10.0 Points;Companies can succeed without a business model;True;False


Paper#26112 | Written in 18-Jul-2015

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