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Business True or False Questions Assignment




True or False;The aim of the entire value delivery network is to serve target customers and create strong relationships with them. ();The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.();The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer markets, competitors, and publics.();A company's marketing environment excludes the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.();Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets().;Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.();Local publics include consumer organizations, environmental groups, minority groups, and others.();Business markets buy goods and services for further processing or use in their production processes.();Trudie Jones works for a distribution channel firm that helps several electronics companies find customers or make sales to them. Trudie works for a reseller.();The demographic environment is of major interest to marketers because it involves people, and people make up markets.();The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population.();Page Ref: 74;As baby boomers reach their peak earning and spending years, they become lucrative markets for financial services, travel, and entertainment.();The Gen Xers are increasingly displacing the lifestyles, culture, and values of the baby boomers.();Millennials comprise the most commercially influential group in America today().;Millennials represent a larger demographic segment than the baby boomers or Gen Xers.;();Marketers must increasingly consider the special needs of traditional households because this segment of the population is growing more rapidly than nontraditional households.();The American workforce today is less white-collar than before.();Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.();Prior to the Great Recession of 2008/2009, American consumer spending was careful and restrained.();Environmental sustainability concerns have declined steadily over the past three decades.;();The technological environment is predominantly static.();The introduction of new technologies is equally beneficial to all industries.();The popularity of cause-related marketing as a form of corporate giving is rapidly declining.;();Secondary beliefs and values are less open to change than core beliefs and values.;();When a company hires lobbyists to influence legislation affecting its industry, it is taking a defensive stance toward the marketing environment.()


Paper#26118 | Written in 18-Jul-2015

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