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In a statement to Gillette?s shareholders

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19 In a statement to Gillette?s shareholders, Chairman and CEO James Kilts indicated, Despite several new products launches, Gillette?s advertising-to-sales declined dramatically?6.5 percent last year Gillett?s advertising spending, in fact, is one of the lowest in our peer group of consumer product companies.? If the elasticity of demand for Gillett?s consumer products is similar to other firms in its peer group (which averages -4.5), what is Gillett?s advertising than other firms in its peer group? Explain

 

Paper#26983 | Written in 18-Jul-2015

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