Details of this Paper

When McDonald?s Corp. reduced the price

Description

solution


Question

When McDonald?s Corp. reduced the price of its Big Mac by 75% if customers also purchased French fries and a soft drink, The Wall Street Journal reported that the company was hoping the novel promotion would revive its US sales growth. It didn?t. Within two weeks sales had fallen. Using your knowledge of game theory, what do you think disrupted McDonald?s plans?

 

Paper#27399 | Written in 18-Jul-2015

Price : $22
SiteLock