Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component.;Write a four to five (4-5) page paper in which you;Discuss the type of product the company will offer and identify its primary characteristics.;Discuss the service component of the product and how it will be used to enhance the product.;Explain how the product could be expanded to a product line, and the depth and breadth of the line.;Determine how the core business may change in response to industry or market changes.;Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.
Paper#27636 | Written in 18-Jul-2015Price : $37