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As a manager of a chain of movie theaters




As a manager of a chain of movie theaters that are monopolies in their respective markets, you have noticed much higher demand on the weekends that during the week. You therefore conducted a study that has revealed two different demand curves at your movie theaters. On weekends, the inverse demand function is P = 15 - 0.001Q, on weekdays, it is P = 10 - 0.001Q. You acquire legal rights from movie producers to show their films at a cost of $20,000 per movie, plus a $2 "royalty" for each moviegoer entering your theaters (the average moviegoer in your market watches a movie only once). Devise a pricing strategy to maximize your firm's profits.


Paper#28038 | Written in 18-Jul-2015

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