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A phenomenon in the retail merchandising




A phenomenon in the retail merchandising of food and clothing in the United States and the United Kingdom is the growing popularity of private-label (also called store-brand) products. These products are priced at a lower level than the premium national brands. Use the concepts of price elasticity and relevant cost to explain the profitability of these products from the point of view of.;a. The retail stores that sell these private label products, and The manufacturers of these private-label products.


Paper#28759 | Written in 18-Jul-2015

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