MKt505 assignment 3;Assignment 3: Entry Plan into International Market;his assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions.;Use the Internet or Strayer Library to research the following components of the global company that you have chosen;- Company Profile (History & Analysis);- Product(s);- Financial Status;- Market Position;- Analysis of current global operating environments;- Integrated marketing communication (IMC) Strategy;- Strengths and Weaknesses Analysis;- Sustainable Competitive Advantage(s) enjoyed by the firm;- Sources of funds for the project;- Pro-Forma Balance Sheet & Income Statement for five (5) years;- Cash-Flow Statement;Note: You may also use the following resource for your research: ? Financial profiles for global companies;(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you;Choose a country into which the company you selected may expand. Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).;Develop a brief profile of the country that you have chosen. The summary should include;Geographic and historical data regarding international business;Political and legal environment for conducting international business;Business customs and practices;Economic environment;Socio-economic analysis which should include the factors of concern (e.g., population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners? countries).;Note: Refer the following resource to complete this criterion of the assignment: ? A Basic Guide to Exporting Contents;(http://export.gov/basicguide/eg_main_017244.asp);? Business week?s Magazine covering Global Marketing;http://bx.businessweek.com/global-marketing/;Ascertain the possibility and feasibility of financial, distribution, and marketing partnerships for the company within the chosen country. Your research should include;Market structure and analysis (e.g., channels- direct or indirect);2. Currency considerations;e-Commerce;Impact of regional and global trade integration;Potential volume of trade;The marketing mix components;Key cultural dimensions affecting marketing operations;Analyze the key reasons why the entering the market in the country that you have chosen is justified. Include your research and analysis from Criteria 1 and 2 of this assignment to support the response.;Determine at least three (3) potential risks of foreign market expansion into the country that you have chosen (e.g., language barriers, regulatory, taxation, expropriation, etc.). Suggest one (1) strategy to mitigate each risk that you have determined using weighted metrics with a baseline number(s).;Determine at least three (3) potential benefits of foreign market expansion into the country that you have chosen. Suggest one (1) strategy to maximize each benefit that you have determined.;Suggest at least two (2) ways in which you would adapt the operational strategies of your chosen company both to fit the changing dynamics of foreign markets and to foster a competitive advantage for the company.;Use at least six (6) academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.;BUS599 assignment 3 A New Strategy for Kodak;Assignment 3: A New Strategy for Kodak;Due Week 9 and worth 300 points;Review Case 28 ?The rise and fall of Eastman Kodak: Will it survive beyond 2012?? located in the textbook. Assume that you have been hired by Kodak as a business consultant to recommend a new corporate-level strategy for the company to improve declining sales, increase profitability, and expand the company to the Cloud service industry.;Write a five to seven (5-7) page paper in which you;1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.;2. Analyze Kodak?s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for the determination.;3. Determine five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Provide at least two (2) examples of such use of a multibusiness model from industry to support the rationale.;4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Justify the recommendation.;5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Analyze the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.;6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do not qualify as academic resources.;Eco0550 -assignment 3;Assignment 3: Long-Term Investment Decisions;Due Week 9 and worth 300 points;Assume that the low-calorie microwavable food company from Assignments 1 and 2 wants to expand and;has to make some long-term capital budgeting decisions.;Use the Internet and Strayer databases to research government policies and regulation.;Write a six to eight (6-8) page paper in which you;1. Outline a plan that managers in the low-calorie microwaveable food company could follow when;selecting pricing strategies for making their products as inelastic as possible. Provide a rationale;for your response.;2. Examine the major effects that government policies have on production and employment. Predict;the potential effects that government policies could have on your company.;3. Determine whether or not government regulation to ensure fairness in the low-calorie;microwavable food industry is needed. Cite the major reasons for government involvement in a;market economy. Provide two (2) examples of government involvement in a similar market;economy to support your response.;4. Examine the major complexities that would arise under expansion via capital projects. Propose;key actions that the company could take in order to prevent or address these complexities.;5. Suggest the substantive manner in which the company could create a convergence between the;interests of stockholders and managers. Indicate the most likely impact to profitability of such a;convergence. Provide two (2) examples of instances that support your response.;6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not;qualify as an academic resource.;MKt510;Assignment 3: Information Searches;In this assignment, will be required to detail a consumer?s shopping experience and decision making. Use consumer products of your choice to illustrate your examples.;Write a five to seven (5-7) page paper in which you;Define low involvement, medium involvement, and high involvement purchases.;Discuss what marketing actions undertaken by the makers of your chosen product would spur the consumer to search for information for low involvement purchases, medium involvement purchases, and high involvement purchases. Incorporate principles regarding problem recognition and reaching the consumer?s desired state. Use Figures 14-1 and 14-2 in Chapter 14 of the text as a guide.;Provide between three to five (3-5) pictures of products in each category. Note: The graphically depicted solution is not included in the required page length.;From the information searches outlined in Figure 14-1, determine which of them is appropriate for each of the purchase categories.;Recommend at least three (3) alternative strategies to increase sales for products within that category that you had previously suggested. In your recommendations, include where the suggested products fall in the evoked, inert, and inept sets.;Develop a perceptual map for ten (10) high involvement products of your choosing using Microsoft Word or an equivalent, such as OpenOffice. Use Figure 16-2 in Chapter 16 as a guide when creating your perceptual map. Note: The graphically depicted solution is not included in the required page length.;Determine which evaluation criteria you would use on the axes of the perceptual map for each of the purchase categories. Support your position.;Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.;Your assignment must follow these formatting requirements;Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides, citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.;Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.;Bus599;Assignment 4: Capstone Project;Due Week 10 and worth 480 points;Use the Internet or the Strayer Library to research articles on strategic management of Apple Inc. and Samsung Group.;Write a ten to twelve (10-12) page paper in which you;1.;Analyze the existing business strategies, domestic and global;environments, industry, and internal capabilities for both Apple and;Samsung. Assess the significant manner in which each company?s mission;and vision align with the long-terms goals and strategic direction of;the organization.;2. Analyze the business-level strategy of each;company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and;Threats) analysis. Next, determine the fundamental way in which each;sector influences its competitive position within the industry. Provide;rationale to support the response.;3. Analyze the central manner in;which the strategies of each company?s business leaders have adapted to;cultural differences in order to both facilitate effective operations;within global markets and drive new strategic initiatives with improved;innovation excellence. Provide one (1) example of such strategies in use;from each company to support the response.;4. Evaluate the;superiority of each company?s organizational competencies in terms of;entrepreneurial capabilities, organizational design capabilities, and;strategic capabilities geared toward increased performance and;profitability. Include one (1) example of such superiority from each;company to support the response.;5. Recommend one (1) appropriate new;business strategy for each company that may maximize profitability and;improved competitiveness in the industry. Provide a detailed rationale;for this strategy.;6. Evaluate the success of both companies?;corporate-level strategies in terms of horizontal integration, vertical;integration, strategic outsourcing, or diversification. Next, determine;the type of strategy that contributed most effectively to the creation;of a successful and profitable multibusiness model. Provide a detailed;rationale to support the response.;7. Analyze the strategies that the;internal leadership of both Apple and Samsung has taken to discourage;unethical behaviors. Provide at least three (3) examples of such;leadership in action from both companies to support the response.;8.;Assume that both Apple and Samsung are in need of organizational change;and must alter existing strategies. Recommend three (3) specific ways in;which Apple and Samsung could change functional, business, and;corporate strategies, as well as organizational structure and control in;order to improve business performance and competitiveness in their;industry. Provide a rationale to support the response.;9. Use at;least six (6) quality academic resources in this assignment. Note;Wikipedia and other Websites do not qualify as academic resources.
Paper#28954 | Written in 18-Jul-2015Price : $422