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IFSM300 UMUC Haircuts Case Study STAGE 1-4 assignment

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Case Study, Stage 1: Business Environment Analysis;Before you begin this assignment, be sure you have read the ?UMUC Haircuts Case Study? and be sure to take a look at the ?Walmart Example.?;Purpose of this Assignment;This assignment gives you the opportunity to apply the concepts of the Porter Five Forces model to a specific business, develop a strategic direction for UMUC Haircuts, and identify a process that could be improved with the use of technology. This assignment specifically addresses the following course outcomes to enable you to;analyze business strategy to recognize how technology solutions enable strategic outcomes;analyze internal and external business processes to identify information systems requirements.;Business Environment Analysis for UMUC Haircuts;UMUC Haircuts has been in business since 1995 and has seen an increase in competition from a variety of competitors, as described in the Case Study. With the news that a Hair Cuttery is likely to open only five miles away, Myra, the owner of UMUC Haircuts,is concerned and has asked you to help her assess the impact on her business and how she can deal with it. worried and is looking to you to provide reassurance that the competition will not affect the business. In addition, Myra has asked you for assistance in developing a strategy for bringing UMUC Haircuts into the 21st century and taking advantage of technology.;You know that Michael Porter?s Five Forces Model is a useful tool for analyzing a business, understanding the importance of the five competitive forces and helping to develop a Generic Strategy. Porter?s Model is also used to aid organizations facing the challenging decisions of dealing with changes made by existing competitors, entering a new industry or industry segment, or developing a strategy for dealing with new competition. The Five Forces Model helps determine the relative importance of the forces affecting competitive position that could affect the future success of a business. The Five Forces are;Buyer Power;Supplier power;Threat of substitute products or services;Threat of new entrants;Rivalry among existing competitors;The Five Forces and the Generic Strategy are fully described and discussed in the readings for Week 1, and the Business Model and Competitive Advantage are covered in Module 1. In order to analyze UMUC Haircuts? current competitive position and develop a Generic Strategic direction, you have decided to use the Five Forces Model to analyze Myra?s business.;Assignment;Using the class reading and external resources (resources other than those provided in the class), write a short paper 2-3 pages in length, not including References page and cover sheet, responding to the bulleted items below.Remember to use the APA formatting rules and correctly cite and reference your sources with APA format. Use the Grading Rubric to be sure you have covered everything. Submit your paper as a Microsoft Word document, or a document that can be read using Word, with your last name included in the filename.;Create a document that includes the following;Brief introduction providing the background of the case, why you are writing and what is to come in your paper. This should only be 3-5 sentences.;? Perform a Porter's Five Forces analysis for UMUC Haircuts, addressing each force in one or two sentences and defining the force, its impact (Positive, Negative or Neutral) on the business and whether it should affect Myra?s strategy (Yes/No). Do not identify solutions or things that Myra should do that would affect the factor. (The idea is to identify how the different forces affect UMUC Haircuts and how much.) This provides you with a view of the business that will allow you to select a Generic Strategy and a Strategic Business Area on which to focus your efforts.;Determine which of Porter's Three Generic Strategies that you will use to improve UMUC Haircuts for the 21st century and explain why you selected it, and tie it into the significant forces that you have identified.;? Using your analysis of UMUC Haircuts Business Model (based on what you learned in Module 1), identify an important Strategic Business Area that needs to be improved. The Strategic Business Area should be selected from the following;o Customers;o Employees;o Suppliers;o Marketing;The Walmart Example demonstrates use of this concept, so you should review it and make sure that you are on the right track. Explain why you have selected that Strategic Business Area and how improving it will improve operation of the business, including how it relates to the Generic Strategy you selected.;Within the selected Strategic Business Area, identify and select a single daily process that is within and supports the Strategic Business Area that needs improvement. Note: A process is a set of activities or steps that are used to accomplish a specific task. Some of the processes that Myra has identified for improvement are;Customer and Employee Scheduling;Supply Ordering and Management;Customer Information and Marketing;(In Stage 2 you will model the AS IS process and the TO BE Process, and propose a technology solution to improve the process you identify here, so select a process that is appropriate for a technology solution.);At the end of your report with your References enter the following headings and complete the information using one concise phrase for each. You will be starting each subsequent stage by including this information as a method to keep us focused on the objectives.;GENERIC STRATEGY;STRATEGIC BUSINESS AREA;PROCESS TO BE IMPROVED;In determining which process you select for improvement, be sure to keep in mind the remaining projects within this Case Study. You should review Stages 2-5 to get an understanding of the future projects that build on this initial stage and to aid you in selecting a process (and later proposing a technology solution) that can support the requirements of the follow-on assignments.;Do not start on Stage 2 until you receive feedback on this Stage as the Process that you select is crucial and your instructor may recommend that you change processes so that you can successfully complete the case. You MUST incorporate the recommended changes in all subsequent Stages.;The "right" and "wrong" answers have to do with whether or not you correctly incorporated the course concepts from the textbook and addressed all parts of the assignment. You need to do some external research on at least one aspect of the assignment - your choice - and incorporate it and cite/reference it in APA format in your response. The specific strategic area you select for a technology solution is not as important as that it makes sense in light of the course content and the Case Study and is well supported with your application of the course concepts and your external research. Use the Rubric below to be sure you have covered all aspects.;Case Study, Stage 2: Business Process Analysis and Technology Solution Proposal;Before you begin this assignment, be sure you have read the ?UMUC Haircuts Case Study?, ?UMUC Haircuts Stage 1? Project and the ?Walmart Example.? You will use the strategic business area and process that you selected in Stage 1, review the feedback you received for any recommended changes to your Stage 1 project prior to starting this assignment and be sure you have an appropriate ?process? identified.;Purpose of this Assignment;This assignment gives you the opportunity to apply your analysis skills to model a business process. Modeling the process as it exists (and as it will exist) will aid in the analysis, design, development and implementation of the technology solution. This assignment also gives you the opportunity to apply your knowledge of technology solutions to improve a business process. This assignment specifically addresses the following course outcomes to enable you to;analyze internal and external business processes to identify information systems requirements.;identify and plan IT solutions that meet business objectives.;Business Process Analysis for the UR UMUC Healthy Fitness Center;In order to apply technology to a process, the process must be thoroughly understood and models are used for this purpose. The model also supports business process analysis and redesign when the process is deemed to be inefficient or ineffective. In addition, models are used to design the ?to-be? process that describes the desired end state after the technology solution is developed.;For your Stage 1 Project for the Case Study, you identified a strategic business area for improvement of the UMUC Haircuts business, and youidentified a process that could be improved with the use of technology. In this stage, you will create a model of that process that will define in detail the steps in the process as it is done today to aid in the analysis of the problem, and you will create a model of the proposed new, improved process, and explain your proposed IT solution to support that improved process.;The proposed information technology solution should address the revised business process and should be appropriate to UMUC Haircuts. The solution will be briefly described, and an explanation given for why and how this proposed solution will improve the business process. Be sure to read the instructions for the remaining projects in this Case Study (Stages 3-5) to get an understanding of the future projects that build on the proposed solution and to help you in deciding upon your solution. You want to propose a solution that can be used in the assignments that follow this one, so be selective and choose an appropriate solution.;Assignment;For this assignment you will use the process identified for improvement in your Stage 1 Project. There are 2 parts to this assignment.;Part 1: Business Process Analysis - Models of the AS IS Process and the TO BE Process. The various course resources provided for Week 2 illustrate several different methods of modeling business processes. You may use any of the models shown(or follow the example provided in the Walmart Example), to analyze the process you identified for improvement,breaking it down into sequential steps and modeling it. You may use Microsoft Word, Excel or Power Point (or compatible software) or clearly and professionally hand-draw your model and scan it into an electronic file format. Which model format you choose to use is not as important as making sure you have included all the major steps in the process and appropriately sequenced them. The process that you model must be the one you identified in your Stage 1 Project(or the one suggested by the instructor) and it needs to be appropriate to UMUC Haircuts. First, you will model the process as it is currently performed at the shop, this is the AS IS Process. Then you will model the way that you expect the new process to function after your proposed technology solution is implemented, this is the TO BE Process. Note: See Stage 1 for the definition of a process and examples of processes at UMUC Haircuts.;Tools for Creating the Models;The following website has a more detailed description of Flow Charting and its uses: http://web.archive.org/web/20130718234318/http://www.hci.com.au/Hcisite2/toolkit/flowchar.htm;To create a flow chart or process map in Excel;? http://web.archive.org/web/20130619031235/http://www.breezetree.com/articles/how-to-flow-chart-in-excel.htm;? http://office.microsoft.com/en-us/templates/flowchart-simple-layout-TC001018440.aspx;? http://www.youtube.com/watch?v=exFFCCr66LI [cc is ok, demo is self-explanatory];To create a flow chart in Word;? http://www.youtube.com/watch?v=5hNGkxoM_ak;[closed captions and transcripts are not helpful, but demos are self-explanatory];? http://www.youtube.com/watch?v=RkN0dekcsmw;[closed captions are in German, but demo is helpful];To create a flow chart in PowerPoint;? http://www.youtube.com/watch?v=XRplZxP6RFg;[closed caption, but demo is self-explanatory];Business Process Example: If a grocery store had a need to reduce expenses and improve customer satisfaction, a process needing improvement might be improving the inventory process to ensure availability of products for customers as well as to reduce cost related to spoiled inventory. The model could include the steps necessary to record inventory information, update inventory when merchandise is sold, place orders for additional inventory from suppliers, etc.;Part 2: Technology Solution Proposal. Using at least one external resource(a source other than those provided in this class), write a short paper 1-2 pages in length, not including References page and cover sheet, responding to the bulleted items below. Remember to correctly cite and reference your sources using APA format. Use the Grading Rubric to be sure you have covered everything.;Create a document that includes the following;At the end of your Stage 1 assignment, you listed the strategy, business area and process selected. These should be provided at the beginning of this paper to set the stage. Be sure to incorporate any recommended changes, and show;GENERIC STRATEGY;STRATEGIC BUSINESS AREA;PROCESS TO BE IMPROVED;Briefly explain the business process identified in Stage 1 and why it could benefit from a technology solution.;Propose a specific information technology solution, describing it in a few sentences. Note: It?s tempting to propose integrating lots of new technology but focus on a single solution that would improve the process you identified and modeled.;Next, briefly describe (in one to three sentences each) the components of the IT infrastructure required for your proposed IT solution, as they would be implemented at UMUC Haircuts. The components of the IT infrastructure are described and explained in the Course Module 2, Solution Building. They are;? services -the people or organizations that run, support, and manage the other infrastructure components, can be internal staff or external contractors or service providers. You should include who will run, support and manage the infrastructure components for your proposed solution.;? hardware -devices that perform the input, storage, processing, and output functions. Include the major, important hardware components needed to implement your proposed solution.;? software ?identify the type of application software to be used, if you are proposing to use a software package, provide the name of it.;? telecommunications ?identifywhat kind of telecommunications will be needed for the solution, including local connectivity and internet access, if appropriate, and whether it will be used for data, voice and/or video.;? facilities -what facilities will be needed to house the equipment and support staff, state whether the hardware be housed at UMUC Haircuts or at another facility.;5. Explain how the proposed technology solution will improve the process.;Explain how the proposed technology solution will support the selected Generic Strategy and the selected Strategic Business Area.;Technology Solution Example: If a grocery store wanted to improve its inventory process, a proposed technology solution might be the implementation of hand-held scanners for customers. The hand-held scanners could update inventory real-time as customers make their purchases. This solution would require purchase of hand-held scanner devices, software that can collect the data, appropriate wireless network, etc.;Submit your Part 1 and Part 2 paper with your last name included in the filename(s). If possible combine Part 1 and Part 2 into one file, otherwise be sure each file is clearly labeled identifying the Part of Stage 2 it represents.;Note: Your models will be evaluated on whether they are applicable to the process identified, all major steps in the AS-IS and TO-BE processes are included and correctly modeled, and they are appropriate to the UMUC Haircuts business.;Your paper will be evaluated on whether or not you correctly incorporated the course concepts and addressed all parts of the questions. You need to do some external research on at least one aspect of the assignment - your choice - and incorporate it and cite (and reference) it in APA format in your response. What, exactly, you propose as a technology solution will be evaluated as to whether it is appropriate for UMUC Haircuts and could actually improve the process identified, and whether it is fully thought-out and supported with application of course concepts and research. Remember, this is an information systems management course, and your solution must be an information technology solution. Use the Rubric below to be sure you have covered all aspects.;Case Study, Stage 3: IT Considerations for Proposed Technology Solution;Before you begin this assignment, be sure you have read the ?UMUC Haircuts Case Study,? the Stage 1 and Stage 2 projects, the ?Walmart Example? and the feedback from previous assignments.;Purpose of this Assignment;This assignment gives you the opportunity to apply your knowledge of the areas to be considered in planning and implementing a technology solution. This assignment specifically addresses the following course outcomes to enable you to;analyze internal and external business processes to identify information systems requirements;identify and plan IT solutions that meet business objectives.;IT Considerations for Proposed Technology Solution;For your Stage 2 Project, you proposed a technology solution to improve a business process at the UMUC Haircuts business. In evaluating and implementing an IT proposal, there are several areas that need to be considered. These considerations are listed in the table provided below in this assignment. Depending on the specific technology solution you proposed, some of the considerations would be more important than others and some may not need specific consideration for the initial implementation of your proposed solution. (If a consideration is not relevant for the solution as described or for its implementation, but might be something for the future, mark it ?N/A?. If for instance cloud computing is not in the solution being implemented, but may be considered in the future it would be N/A and not required for the solution. Please note that even N/A items require an explanation.) The responses that you enter into the table for each consideration must be aligned to the one specific solution you proposed and appropriate to the UMUC Haircuts business.;Assignment;Using the technology solution you proposed in Stage 2, you should briefly explain it and then copy the table below and complete the remaining two columns. For each area of consideration, you should rank it as high, medium, low, or N/A (Not Applicable) in importance or relevance at time of implementation (and not some time in the future) for the specific technology solution you proposed for UMUC Haircuts. Then, provide a brief explanation, a minimum of two sentences for each, to justify that ranking or the N/A. Do not try to create a reason if there is none, but carefully analyze each consideration and determine whether it applies and how. Explanations must provide enough information to convey the reasoning behind the ranking. DO NOT copy definitions into the table, your own words should demonstrate your understanding of the concept as you provide your explanation for the ranking. Use the Grading Rubric to be sure you have covered everything. Submit your paper with answers to parts 1 and 2 below as a Microsoft Word document (or in a Word compatible document) with your last name included in the filename.;Part 1:Briefly explain your proposed technology solution. Identify what the solution is, what it is expected to do for UMUC Haircuts, and what major hardware, software and communications components will be used, summarizing the information you provided for Stage 2. Also, please include the information that you provided at the end of Stage 1 (with any modifications recommended by the professor) at the top of your paper;Generic Strategy;Strategic Business Area;Process to be improved;Part 2: Table of IT Considerations. The Areas for consideration are defined in the section ?Concepts? which follows the table of considerations below. An example for one entry is also provided. Click on the upper left corner of the table to copy it into your paper.;Case Study, Stage 4: Executive Briefing on Business Benefits and Considerations of Proposed Technology Solution;Before you begin this assignment, be sure you have read the ?UMUC Haircuts Case Study,? Case Study Staged Projects 1-3, the ?Walmart Example,? and any feedback you have received on your assignments.;Purpose of this Assignment;This assignment gives you the opportunity to demonstrate your ability to communicate effectively with an important stakeholder. This assignment specifically addresses the following course outcomes to enable you to;analyze business strategy to recognize how technology solutions enable strategic outcomes;? identify and plan IT solutions that meet business objectives;Executive Briefing on Business Benefits and Considerations;For your Stage 2 Project, you proposed a technology solution to improve a business process at UMUC Haircuts. In Stage 3 you evaluated a list of IT considerations. In this Stage 4 Project you are to prepare an Executive Briefing. You are to use Microsoft PowerPoint, or a format that can be read in PowerPoint, to address how the solution you proposed in Stage 2 could support and enhance the UMUC Haircuts business, explaining the business benefits of the solution, and covering the considerations you determined to be most important in Stage 3. You will present this briefing to Myra Morningstar, the owner of UMUC Haircuts to explain and provide the justification for her to implement your technology solution. For purposes of this exercise you do not need to focus on the cost of the proposed solution, but rather focus on convincing her that it will improve the operation of UMUC Haircuts and that you have addressed key issues.;Assignment;Using the technology solution you proposed in Stage 2 and the considerations you analyzed in Stage 3, along with any feedback on your assignments, you should prepare an Executive Briefing that;Clearly identifies and describes the problem area or process that needs to be improved;Briefly describes the technology solution (listing or showing major components from Stage 2);Addresses how the solution you propose could support and enhance UMUC Haircuts, explaining the benefits of the solution;Identifies major risks associated with your proposed solution, and;Addresses the considerations you determined to be most important in Stage 3.;Remember that this presentation is to be designed as an oral presentation to the UMUC Haircuts owner and should not be designed to stand on its own, viewing just the slides, by a reader. Each slide should have a title and a limited number of short bullet points. A presentation should use key bullet points to highlight key factors, (or what you want the audience to remember) and not include complete paragraphs and/or detailed text. The bullet points in your presentation will be supported by relevant details in the Notes section of the slides, which contain the actual words you would say to present each slide. Presentations with limited or no ?Notes? will receive much lower grades, because the bullets should not tell the whole story.;While use of external resources (resources other than those provided in the classroom) is not required, your presentation may be strengthened by incorporating research. Remember to correctly cite and reference any sources. Any direct quotes should be indicated within the slide text with appropriate quotation marks and an in-text citation (however direct quotes should be short and used sparingly, if at all). Complete references for all sources should be included in the corresponding Notes section. Paraphrased material can just be referenced within the Notes section of the slides without an in-text citation on the slide. This deviates from APA style but keeps the slides more readable.;General Guidelines: Your presentation format should be professional and use frames, illustrations, color and/or style to make it interesting in appearance to keep your audience?s attention. Use bullet points ? 6-8 words per line, 4-7 lines per slide, Font ? preferably Arial, Verdana or Calibri (sans serif) size 24, use design templates such as those built into PowerPoint. Use graphics sparingly but to emphasize key points and add interest. Proofread and Spellcheck (including what you write in the Notes section)!;Use the Grading Rubric to be sure you have covered everything. Submit your presentation as a Microsoft PowerPoint (2003, 2007 or 2010) document (or a presentation format that can be read using PowerPoint) with your last name included in the filename.;Your presentation should be at least 10 slides, to include;? A cover slide with a title, your name and date as a minimum;? 1-2 slides that provide the purpose of the presentation and what you will cover;? 1 slide that describes the problem area or process that needs improvement, including, either on the slide or in the ?Notes? (from the end of Stage 1);? Generic Strategy;? Strategic Business Area;? Process to be improved;? 1-2 slides that summarize the proposed solution and list or show the major components;? 1-3 slides that explain the benefits and risks of the proposed technology solution to UMUC Haircuts, telling how the solution supports the business strategy and what quantifiable (and perhaps non-quantifiable) benefits are expected and what risks there are in the solution and project.;? 4-6 slides on the most important considerations from the list in Stage 3 and the impact on UMUC Haircuts ? why you are addressing them, what they mean to the UMUC Haircuts business, and what needs to be done about them.;? Summary/conclusion slide;Concepts;How to Excel at Briefing Senior Executives;http://webcache.googleusercontent.com/search?q=cache:bOsAyAFilmAJ:http://www.melissalewis.com/articles/A-Briefings.pdf%2Bhttp://www.melissalewis.com/articles/A-Briefings.pdf&rls=com.microsoft:en-us:IE-SearchBox&oe=UTF-8&rlz=1I7GGLL_en&hl=en&ct=clnk;The Rule of Seven(scroll down to article): http://webcache.googleusercontent.com/search?q=cache:d1Ww-9teU0wJ:http://ezinearticles.com/?The-Rule-of-Seven&id%3D364277%2B%EF%82%A7+http://ezinearticles.com/?The-Rule-of-Seven&id%3D364277&rls=com.microsoft:en-us:IE-SearchBox&oe=UTF-8&rlz=1I7GGLL_en&hl=en&ct=clnk

 

Paper#29171 | Written in 18-Jul-2015

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