1. The following list represents examples of management decision problems. Restate each of these management decision problems to represent marketing research problems.;a.Should a new product be introduced?;b.Should an advertising campaign that has run for three years be changed?;c.Should the in-store promotion for an existing product line be increased?;d.What pricing strategy should be adopted for a new product?;e.Should the compensation package be changed to better motivate the sales force?;2. The following list represents examples of marketing research problems. Restate each of these marketing research problems to represent management decision problems;a.Estimate the sales and market share of department stores in a certain metropolitan area.;b.Determine the design features for a new product that would result in maximum market share.;c.Evaluate the effectiveness of alternative TV commercials.;d.Assess current and proposed sales territories with respect to their sales potential and workload.;e.Determine the prices for each item in a product line so as to maximize total sales for the product line.
Paper#29625 | Written in 18-Jul-2015Price : $32