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BUSN Discussion Topic 2 - Experimental Research




Discussion Topic 2: Experimental Research;Assume you are reviewing the research data from a cola taste test. Each participant in the experiment first tasted two ounces of Coca- Cola, then two ounces of Pepsi-Cola, and then two ounces of Sam's Choice Cola. A rating of each cola's flavor was made after each taste using a 10-point scale.;1.Assess whether using a 10-point scale was appropriate for this cola taste test research study.;2.Evaluate possible problems associated with this experimental design.;3.Develop an alternative design for this research study.


Paper#29761 | Written in 18-Jul-2015

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