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? Establish the fundamental goals for the quality of your business/product offering and customer satisfaction.

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Unit 3 Assignment Rubric;Introduction: The major project in this course is to complete a Brand;Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Using the Marketing Plan guide found in Doc Sharing, complete and submit the following;components of your Marketing Plan.;Unit 3 Marketing Plan: Connecting with the Customer;3.0 MARKETING STRATEGY;3.1 Mission (review ?mission? in Chapter 2);? Establish the fundamental goals for the quality of your business/product offering and;customer satisfaction.;? Define your business/product offering.;? What are your fundamental goals? (Fundamental goals are those that you would like to;achieve with your new product, either as an individual product or as part of the overall;company mission. These are directional goals that provide the overall strategic direction for;management planning.);? State the value proposition. Be sure to look up this term in your Kotler text if you don?t;fully understand it.;3.2 Marketing Objectives;Include a sentence or two about each of the following;? What are your specific marketing objectives?;? Market share: what is your growth objective by quarter?;? Market penetration: how do you plan to gain a share in this market?;? Awareness: how do you plan to gain awareness for your product?;? Customer acquisition: how do you plan to grow your customer base?;? Identify a specific, measurable market share and size.;Remember that your objectives need to be quantifiable. In other words, objectives need to have a;base point, end point, and time frame so you can research to see if you have reached your;benchmarks or if your plan needs adjustment. [GB530| Marketing Management];2;3.3 Financial Objectives: Skip this section for now. You will do this later.;3.4 Target Markets (refer again to Chapter 8 of your Kotler text to make sure you fully understand;what is meant by target market segments);? Identify the specific target market segments you have defined. What are the market niches you;hope to capture? Describe.;? Include the rationale behind why these are the optimal target marketing segments. Be specific.;Submit your response to the above questions into the Unit 3 Assignment Dropbox.;The components of your Brand Extension Marketing Plan for Unit 3 are evaluated using this rubric.;Unit 3 Brand Extension Marketing Plan Assignment Rubric;Criteria Possible;Points;Mission Established fundamental goals for the quality of your business;offering and customer satisfaction;5;Defined your business/product offering 5;Defined your specific goals for this planning period 5;Objectives Set specific marketing objectives 5;Included market share, market penetration, awareness, and;customer acquisition plan;10;Identified a specific, measurable market share and size 10;Target Markets Identified the specific target market segments 10;Included the rationale behind why these are the optimal target;market segments;10;Content, Clear business writing. Spelling and grammar are acceptable 15[GB530| Mark

 

Paper#30041 | Written in 18-Jul-2015

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