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Gucci Group N.V. (A) case




Gucci Group N.V. (A) case;1. What are the main characteristics of the modern luxurytrade? What are new trends?;2. What are the characteristics of Gucci?s supply chain strategies? What effects do they give to achieve cost reduction as well as the brand? Why?;3. Why do you think Gucci did not want to remain merely in the ?handbag? business? Do you think Gucci?s multi-brand group business model work?;4. Describe Gucci?s strategies to keep and strengthen its brand. Describe Gucci?s core competences that enabled to survive in the fierce M & A environment.


Paper#30568 | Written in 18-Jul-2015

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