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Assignment 2 Expected Value and Consumer Choices Mental Accounting Assignment

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Assignment 2 Expected Value and Consumer Choices Mental Accounting Assignment;Assignment 2 Expected Value and Consumer Choices Mental Accounting Assignment;Consumers? choices are prey to subtle discrepancies that arise in cognitive accounting.;Learning how and when you are prey to these discrepancies is an important step in;improving your decision making.;As the readings for this module demonstrate, people value gains and losses differently;under different scenarios. For example, contestants in a game show might choose a;guaranteed $10 prize over a 50 percent chance of winning $20 despite the fact that the;expected values are the same.;Using the readings for this module, the Argosy University online library resources, and;the Internet, address the following;What is mental accounting and how does it impact consumer decision making?;How might a company take advantage of consumers? mental accounting? Give examples.;As a marketer, how might you frame certain decisions to benefit from the disparities that;arise in one?s cognitive accounting?;As a consumer, how would you avoid the pitfalls posed by the inequalities of one?s;cognitive accounting?;Write a 3?5-page paper in Word format. Apply APA standards to citation of sources;Answer;Submitted by SmartSolutions on 2014/11/04 23:55;rating:4.4 teacher rated 126 times;Price: $14.00;Assignment 2 Expected Value and Consumer Choices Mental Accounting Assignment Tutorial

 

Paper#31288 | Written in 18-Jul-2015

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