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MKT100 week 9 QUIZ(NEW COURSE)

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Which of the following is the least flexible of these important retailing strategy issues?;Answer;Store atmosphere;Scrambled merchandising;Retail positioning;Store image;Location;Direct marketing, direct selling, and automatic vending are all examples of ____ retailing.;Answer;off-premise;portfolio;nonstore;off-price;direct;Large, self-service stores that carry a complete line of food products and some nonfood products are called;Answer;discount stores.;superstores.;supermarkets.;department stores.;warehouse clubs.;The selling of merchandise outside the confines of actual facilities is generally called;Answer;nonstore retailing.;direct selling.;direct marketing.;Internet marketing.;store-front sales.;A manufacturers' outlet mall is most appropriately classified as a(n);Answer;discounter.;specialty retailer.;off-price retailer.;category killer.;department store.;A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a;Answer;discount store.;department store.;convenience store.;supermarket.;category killer.;The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called;Answer;direct marketing.;direct-response marketing.;telemarketing.;personal selling.;direct selling.;Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as;Answer;functional wholesalers.;commission wholesalers.;hands-off intermediaries.;contract negotiators.;functional middlemen.;Wholesaling can be defined as;Answer;transactions in which products are bought for resale.;transactions made at a discount.;sales made to retailers only.;transactions in which purchases are for production of other goods only.;marketing activities necessary to conduct exchanges with consumers.;The performance of marketing-related activities conducted on the telephone is called;Answer;e-marketing.;direct-response marketing.;telemarketing.;phone retailing.;tel-selling.;An agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called a;Answer;commission merchant.;sales branch agent.;selling agent.;manufacturers' agent.;broker-agent.;Which of the following is the least flexible of these important retailing strategy issues?;Answer;Store atmosphere;Scrambled merchandising;Retail positioning;Store image;Location;A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a;Answer;discount store.;department store.;convenience store.;supermarket.;category killer.;What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?;Answer;On-site wholesalers;Cash-and-carry wholesalers;Rack jobbers;Truck jobbers;Drop shippers;have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars.;Answer;Off-price shopping centers;Outlet shopping centers;Regional shopping centers;Power shopping centers;Lifestyle shopping centers;Full-service, specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called;Answer;specialty-line wholesalers.;full-service stockers.;in-store maintainers.;assemblers.;rack jobbers.;Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called;Answer;limited-service wholesalers.;wholesale service specialists.;general-line wholesalers.;specialty-line wholesalers.;specialty-service wholesalers.;A retailer is an organization that purchases products for the purpose of reselling them to;Answer;other retail organizations.;the government.;ultimate consumers.;wholesalers.;nonprofit organizations.;Which of the following is a full-service merchant wholesaler?;Answer;Cash-and-carry wholesaler;General merchandise wholesaler;Drop shipper;Mail-order wholesaler;Truck wholesaler;Selling agents perform every wholesaling activity except;Answer;transporting goods.;setting prices.;financing the products.;taking title to products.

 

Paper#31573 | Written in 18-Jul-2015

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