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Visit the websites of two luxury car makers: Lexus and BMW.

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Visit the websites of two luxury car makers: Lexus and BMW.;These two companies compete in the same strategic group. Browse the sites and look for each company's business-level strategy.;In what ways are the luxury car companies' strategies similar? In what ways are they different? Which company would you say has the competitive advantage? Why?;Just a few paragrahp only and referance.

 

Paper#31856 | Written in 18-Jul-2015

Price : $17
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