Details of this Paper

I need help with the following Marketing Assignment. It is a MBA level course under Marketing




I need help with the following Marketing Assignment. It is a MBA level course under Marketing Management.;Case 1: Canastar Group;Canastar Group sells three lines of prepared foods into a marketplace where total demand is 240 million cases. Canastar?s market share is 2 ? percent, the average selling price per case is $30 and their variable costs per case are $23. Canastar spends $15 million on marketing and sales expenses. Other operational expenses add up to $6 million. The lemonade mix and the corndogs are both positive in terms of net profit before taxes, with lemonade contributing the greater share. Canastar?s cheese line produces a net negative profit. Last year, the Group?s internally-produced accounting information system was voted best in the food industry for its ability to track inventory and accurately predict cost variations.;1. What is Canastar Group?s marketing return on sales (ROS)? Show your work.;a) 10.6%;b) 12%;c) 15%;d) 140%;e) 180%;2. If Canastar Group lowered its prices by 10% and spent an additional $5 million on marketing, causing a boost in market share to 4%, what would the resulting net marketing contribution be? Show your work.;a) $12.4 million;b) $13.6 million;c) $15 million;d) $18.4 million;e) $21 million;3. Would you recommend Canastar Group lower their prices? Why? Type in your answer;Case 2: Customer Satisfaction;Your brother, Joe, owns a local oil change business in a small city in the mid-west. You are taking a marketing class in college, and you asked Joe for some information about his business for a class project. You determined that Joe?s revenues indicate that he has approximately 10% of a 100,000-customer market. When discussing customer satisfaction with Joe, he stated that perhaps some of his customers might be dissatisfied, but that he didn?t think is was any big deal to worry about because only a few have complained to him. However, he did say that he?s noticed that some of his customers are not coming back. You wanted to impress Joe with your knowledge and convince him that he should worry about customer satisfaction, so you conducted a survey of a sample of his customers and found that the overall customer satisfaction index (CSI) was 70, an average customer life was 5 years, but that only 20% of Joe?s customers surveyed would recommend Joe?s business to others. Your results lead you to conclude that approximately 2% of Joe?s customers were ?dissatisfied? with his service.;1. If well-documented studies related to customer dissatisfaction and exit hold true (4% of dissatisfied consumers complain), Joe might expect how many of his customers to complain? Show your work.;a) 4;b) 8;c) 10;d) 40;e) 80;2. Well-documented studies related to customer dissatisfaction and exit also indicates that 95% of the customers who do not complain will tell, on average, nine others of their dissatisfaction. Approximately how many does that translate to in this case? Show your work.;a) 70;b) 200;c) 1600;d) 1800;e) 2000


Paper#32031 | Written in 18-Jul-2015

Price : $32