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Choose a Product




Choose a product or service from these examples;? Fast food;? Class of consumer product;? Personal care;? Automobile;Research online to analyze how that product or service has been advertised.;Prepare an 8-to 12-slide Microsoft? PowerPoint? presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following areas;? What are the key persuasive techniques used in advertising for your selected product or service? Illustrate with specific examples, explaining how each technique works.;? Discuss whether any of the following critical issues that related or connected with your product or service;o Children and advertising;o Advertising in schools;o Health and advertising;o Political advertising;? Find one example of a commercial or advertisement of your product or service that strikes you as particularly creative and appealing. Consider some of the following questions;o What are the elements that are unusual?;o What is the target group of the commercial?;o How does the commercial appeal to consumers?;o Why do you believe this commercial to be effective in brand name recognition?;o Who determines ethical standards for advertising?;o How are ethical standards met (or pushed to their limits)?;? Summarize the ways in which advertising has affected American culture.;Illustrate your findings with specific examples. If you use external references, make sure to list your references on the last slide.;Format your presentation consistent with APA guidelines.


Paper#32102 | Written in 18-Jul-2015

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