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Based on the case study of Toyota, answer the following:

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Based on the case study of Toyota, answer the following;a. Prepare the SWOT analysis on Toyota;[30 marks];b. Prepare a marketing plan if you had won a franchise to be the sole distributor for Toyota in Malaysia.;[30 marks];INSTRUCTION;a. You are expected to do a comprehensive analysis on the strength, weaknesses, opportunities and threats of Toyota. You have to rely on materials given in the case or which can be sourced for the internet.;Your analysis must be in the form of a formal paper to be presented to the Board of Directors (You are expected to know a typical Board Paper);Marks will be given based on the following scheme;i. Content;a. Depth and breadth of analysis [35 marks];b. Maturity of discussion [25 marks];c. Clarity of ideas and analysis [25 marks];ii. Presentation [15 marks];b. You are expected to prepare a marketing plan, the sample of which can be found on pg. 65 ? 70 of the textbook ?Marketing Management? by Kotler, et. Al. (5th) Edition (2009).;Marks will be given based on the following scheme;i. Content;a. Depth and breadth of analysis [40 marks];b. Clarity of ideas [30 marks];c. Presentation [30 marks]

 

Paper#32139 | Written in 18-Jul-2015

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