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Explain the differences between intensive, selective and exclusive market exposure

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Explain the differences between intensive, selective and exclusive market exposure and how they affect the three basic types of promotions. You can support your answer with examples;I am having issues in understanding this part. This is a sample question of what will be on the test. I need to get a better understanding of the three distributions. Please help.

 

Paper#32296 | Written in 18-Jul-2015

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