Focus of the Summary Marketing Plan;Choose a marketing plan project from any one of the topics listed below;*Using Aleve now that Vioxx and Bextra have been taken off the market.;*Use of genuine Harley parts for repairs as opposed to less expensive after-market parts.;*Flying on a full-service airline as opposed to a low-fare discount carrier.;*Staying with Cable-based television instead of switching to satellite TV.;*Pursuing an online MBA program over an on-site program.;The Summary Marketing Plan must incorporate at least 4 resources, 2 from ProQuest.;Each paper will contain the following elements;0.1 Company Overview;0.2 Executive Summary of Marketing Plan;1.0 Description of the Target Market;2.0 Description of Competitors;3.0 Description of Product or Service;4.0 Marketing Budget;5.0 Description of Location;6.0 Pricing Strategy;7.0 Summary and Implementation Plan;Writing the Summary Paper;The Summary Paper;Must be eight (8) double-spaced-pages in length, exclusive of Appendix, References, Exhibits, etc., and formatted according to APA style as outlined in the approved APA style guide.;Must address the topic of the paper with critical thought.;Must use APA style as outlined in the approved APA style guide to document all sources.;Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved APA style guide and incorporates at least 4 resources, 2 from ProQuest.
Paper#32349 | Written in 18-Jul-2015Price : $24