Develop a marketing plan to guide a doggie daycare center to a leading position in the market having the unique characteristics of services such as: intangibility, inseparability, variability, and perishability;a) You are developing a marketing plan for a service. How do each of these characteristics potentially impact the development and execution of your marketing plan? As a manager how would you address this issue? Give an example of a service that you received (either in a B2C or a B2B market) in which each of the above-mentioned characteristics came into play.;b) Kotler-Keller discuss several gaps that can cause unsuccessful service, pp. 198-199. Select a company and for each potential gap discuss specific actions the company can take to improve its customer experience.
Paper#32423 | Written in 18-Jul-2015Price : $27