1. Basic research is research that;Addresses simple issues that are basic, in which research is not really needed.;Attempts to expand the limits of knowledge for a discipline.;Is conducted to make a decision about a specific real -life problem.;D. All of the above.;2. According to the textbook, which of the following is least likely to be considered unethical?;A. A telemarketer selling carpeting begins the telephone sales call by saying he or she is conducting a survey about carpeting.;B. A researcher does not tell his or her client that the sampling procedure in the proposal was considered too expensive, so an alternative sampling technique was used.;C. Researchers do not tell respondents to a survey sponsoring the survey, that is they maintain a discreet silence about the sponsor of a survey by avoiding the issue.;D. The researcher who identifies the most likely prospects for a new photocopying machine passes the names of these people to the sales manager.;3. Which of the following should be considered before a researcher decides to use deception in a study?;A. importance of the study;B. availability of alternative methods;C. physical danger of psychological harm to subjects;D. all of the above;4. The ideal focus group size is;A. less than 5 people.;B. 6-10 people.;C. approximately 25 people.;D. more than 100 people.;5. Which of the following is not a common problem with secondary data?;A. outdated information;B. variation in definition of terms;C. differing units of measurement;D. takes too long to collect;E. All of the above are common problems.;6. If the research question were defined as ?will buyers purchase more of a product in a blue colored or silver package?? the most appropriate type of research would be;A. exploratory;B. descriptive;C. causal;D. associative;E. none of the above;7. When total error is broken down into two major sources of survey error, they are;A. random sampling error and sample selection error.;B. random sampling error and administrative error.;C. random sampling error and systematic error (bias).;D. sample selection error and response bias.;E. response bias and non-response error.;8. Observation allows all of the following except;A. the systematic recording of nonverbal behavior.;B. the amplification of the results from other forms of research by providing complementary evidence.;C. the gathering of evidence to explain purchase intentions.;D. the gathering and recording of what people do or what events take place during a purchase situation.;9. Decisions must be made about several basic elements of an experiment. One of these issues is;A. selection and measurement of the dependent variable.;B. manipulation of the extraneous variable(s).;C. control over the dependent variable.;D. selection of assignment of extraneous variables.;E. all of the above.;10. Blinding may be used to;A. control subjects? knowledge of whether or not they were given a particular treatment.;B. control the unconscious influence of researchers.;C. control effects of extraneous variables.;D. all of the above.;E. none of the above.;11. An attitude;A. is open to direct observation and measured by direct means.;B. is always measured by the rating method.;C. cannot be measured using physiological measures.;D. is always a hypothetical construct.;E. none of the above.;12. A measurement task that requires respondents to estimate the magnitude of a characteristic or quality that a brand, store, or object possesses is known as;A. ranking;B. rating;C. sorting;D. a choice technique;13. ?Hertz is #1, Avis is #2? implies _____ data.;A. nominal;B. ordinal;C. interval;D. ratio;E. The statement implies nothing about data.;14. The extent to which a measurement is free from random error is a measurement of;A. validity.;B. reliability.;C. predictive accuracy.;D. degrees of freedom.;E. systematic validation.;15. Which of the following is not an advantage of open-ended questions?;A. respondents free to answer whatever they want;B. discovering unanticipated responses;C. ?warming up? respondents at the beginning of an interview;D. minimizing interviewer bias;E. All of the above are advantages.;16. Before a questionnaire can be constructed, the researcher must consider;A. the analytical techniques and data analysis to be used.;B. the communication medium of data collection.;C. the type of information needed.;D. all of the above.;E. none of the above.;17. In general, it is preferable in fixed alternative questions that the responses not be;A. mutually exclusive.;B. collectively exhaustive.;C. structured in an unvarying order.;D. numbered.;E. All of the above are preferred.;18. The following question: Should Macy?s continue its excellent gift wrapping program? Yes No;A. is a double-barreled question.;B. has a built-in assumption.;C. is a counterbiasing statement.;D. all of the above.;19. Which of the following sample types would allow a researcher to assess the degree of random sampling error most accurately?;A. convenience;B. judgment;C quota;D. snowball;E. stratified;20. If an airline randomly selects 20 of its flights and selects passengers in the odd-numbered seats to participate in a survey;A. the passengers are the primary sampling unit.;B. the flights are the primary sampling unit.;C. the passengers are the tertiary sampling units.;D. the flights are the tertiary sampling units.;21. If you wanted to present a great deal of numerical information, you might decide to use a;A. Pie chart.;B. Table.;C. Descriptive statistical array.;D. Line graph.;E. Bar chart.;22. A survey samples both men and women. The researcher wishing to analyze the data by separating the groups by sex will perform;A. an analysis of central tendency.;B. a simple tabulation analysis.;C. a gender analysis.;D. a cross-tabulation analysis.;23. A Marketing research executive is performing an experiment to determine which of two client ads will draw consumers? attention better. This is an example of;A. basic research.;B. general research;C. intuitive research.;D. applied research;24. Information can be evaluated using which of the following characteristics?;timeliness;repeatability;quality;All of the above.;E. A & C above.;25. Which of the following statements concerning research design is true?;A. Research design provides a framework that guides data collection.;B. Ideal research design is determined by the research objectives.;C. Research design characteristics are indirectly determined by the information needs of the decision maker.;D. All of the statements are true.
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