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Discuss the type of product the company will offer and identify its primary characteristics.;Discuss the product branding strategy.;Discuss how the product fits within a product line and the depth and breadth of the line.;Explain how the product and target market strategies fit with the organizational strategy.;Use at 2 references to support the discussion on the product, product characteristics, and target market.;The report will be graded using the following rubric.;Grading Rubric for Assignment # 2 ? Marketing Products;Criteria;0;Unacceptable;20;Developing;30;Competent;40;Exemplary;1. Discuss the type of product the company will offer and identify its primary characteristics.;Does not attempt assignment, nor describes the type of product the company will offer and its primary characteristics.;The company?s product and its primary characteristics were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.;The company?s product and its primary characteristics were discussed, with 80 - 89% accuracy and appropriate information was discussed.;The company?s product and its primary characteristics were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.;2. Discuss the product branding strategy.;Does not attempt assignment, nor discusses the product branding strategy.;The product branding strategy was discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.;The product branding strategy was discussed, with 80 - 89% accuracy and appropriate information was discussed.;The product branding strategy was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.;3. Discuss how the product fits within a product line and the depth and breadth of the line.;Does not attempt assignment, nor discusses how the product fits within a product line and the depth and breadth of the line.;The product fit within a product line and it depth and breadth was discussed, but with less than 70 - 79% accuracy and some of the sources identified were inappropriate or were not identified.;The product fit within a product line and it depth and breadth was discussed, with 80 - 89% accuracy and appropriate information was discussed.;The product fit within a product line and it depth and breadth was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.;4. Explain how the product and target market fit with the organizational strategy.;Does not attempt assignment, nor discusses how the product and target market fit with the organizational strategy.;The fit for the product and target market within the organizational strategy was discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.;The fit for the product and target market within the organizational strategy was discussed, with 80 - 89% accuracy and appropriate information was discussed.;The fit for the product and target market within the organizational strategy was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.;5. Clarity;Did not complete the assignment or explanations are unclear and not organized.;(Major issues);Explanations generally unclear and not well organized.;(Many issues);Explanations generally clear and/or organized. (Minor issues);Explanations very clear and well organized.;(Added helpful details.);6. Writing ? Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.;Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues);Had 6 - 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues);Had 4 - 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues);Had 0 - 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

 

Paper#32737 | Written in 18-Jul-2015

Price : $47
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