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Promotional Goals: Identify specific objectives related to the promotion of EDUS acquisition of the institution. In addition, identify specific objectives related to informing potential students of new capabilities and offerings resulting from the acquisition. (Promotional goals vary. Some organizations need to create awareness of their product's benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers or lower prices.);Business Environment: Identify cultural and legal factors that might influence promotional decisions?both in announcing the acquisition within the region and recruiting new students to the institution. (In some countries, certain information is required in television commercials selling products aimed at children.);Promotional Strategy: Compare the benefits of push and pull promotions for acquiring new students at the institution. Devise a promotional strategy that will help EDUS expand the student body and also inform potential students of increased capability of the institution resulting from this acquisition.;Economic, Cultural and Political-legal Environment: Investigate the economic, cultural and political-legal environment that might affect promotional messages and media relevant to this acquisition.;Recommended Actions: Recommend EDUS actions related to promotional goals, needed adaptations due to cultural or legal factors, and a media plan. Provide evidence to support your recommendations.;Conclusions: Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research


Paper#32795 | Written in 18-Jul-2015

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