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Thisactivityispartofyourmarketingplan.

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PricingStrategyandChannelDistribution;Thisactivityispartofyourmarketingplan.Preparea45pagereport,addressingthefollowing;1. Determineanddiscussapricingstrategy(PenetrationorSkimming).;2. Determineanddiscusspricingtactics(Productlinepricing,Valuepricing,Differentialpricing,or;Competingagainstprivatebrands)tobeusedforyourproduct.;3. Identifyanylegalandethicalissuesrelatedtothepricingtactics.;4. Prepareamarketingdistributionchannelanalysisidentifyingthewholesaler,distributor,andretailer;relationships.;5. Discusshowthedistributionstrategyfitstheproduct/service,targetmarket,andoverallmarketing;objectivesforthecompany.;Useat2referencestosupportthediscussiononthemarketingpricingobjectivesandproductdistribution.;SubmitthepaperintothedropboxundertheWeek6:Assignment3tab.;Thereportwillbegradedusingthefollowingrubric.;GradingRubricforAssignment#4Pricing&Distribution;0;Criteria;20;30;40;Unacceptable;Developing;Competent;Exemplary;1.Determineand;discussapricing;strategy;(Penetrationor;Skimming).;Doesnotattempt;assignment,nor;discussesapricing;strategy.;Thepricingstrategy Thepricingstrategy Thepricingstrategy;wasdiscussed,but wasdiscussedand wasdiscussedand;withlessthan70 therelatedimpactontheimpacttostrategy;79%accuracyand strategy,with80 with90to100%;someofthe;89%accuracyand accuracyandall;discussionpoints;appropriate;appropriate;wereinappropriateorinformationwas;informationwas;werenotidentified. discussed.;identifiedand;discussedclearly.;2.Determineand;discusspricing;tacticstobe;usedforyour;product.;Doesnotattempt;Thepricingtacticsto Thepricingtacticsto Thepricingtacticsto;assignment,nor;beusedforthe;beusedforthe;beusedforthe;discussesthepricingproductwere;productwere;productwere;tacticstobeusedfor discussed,butwith discussedy,with80;discussedwith90to;theproduct.;lessthan7079% 89%accuracyand 100%accuracyand;accuracyandsome appropriate;allappropriate;accuracyandsome informationwas;informationwas;ofthediscussion;discussed.;identifiedand;pointswere;discussedclearly.;inappropriateorwere;notidentified.;3.Identifyany;legalandethical;issuesrelatedto;thepricing;tactics.;Doesnotattempt;Thelegalandethical Thelegalandethical Thelegalandethical;assignment,nor;issuesrelatedtothe issuesrelatedtothe issuesrelatedtothe;discussesthelegal pricingtacticswere pricingtacticswere pricingtacticswere;andethicalissues discussed,butwith discussed,with80 discussedwith90to;relatedtothepricing lessthan7079% 89%accuracyand 100%accuracyand;tactics.;accuracyandsome appropriate;allappropriate;accuracyandsome informationwas;informationwas;ofthediscussion;discussed.;identifiedand;pointswere;discussedclearly.;inappropriateorwere;notidentified.;4.Preparea;marketing;distribution;channelanalysis;identifyingthe;wholesaler;distributorand;retailer;relationship.;Doesnotattempt;Themarketing;Themarketing;Themarketing;assignment,nor;distributionchannel distributionchannel distributionchannel;discussesthe;wasdiscussed,but wasdiscussedand wasdiscussedand;marketingdistribution;withlessthan70 therelatedimpactontheimpacttostrategy;channelanalysis;79%accuracyand strategy,with80 with90to100%;identifyingthe;someofthe;89%accuracyand accuracyandall;wholesaler;discussionpoints;appropriate;appropriate;distributorand;wereinappropriateorinformationwas;informationwas;retailerrelationship. werenotidentified. discussed.;identifiedand;discussedclearly.;5.Discusshowthe;distribution;strategyfitsthe;product/service;targetmarket;andoverall;marketing;objectivesforthe;company.;Doesnotattempt;assignment,nor;discusseshowthe;distributionstrategy;fitsthe;product/service,targetmarket,and;overallmarketing;objectivesforthe;Thedistribution;strategyanditsfit;withthe;product/service;targetmarket,and;overallmarketing;objectiveswere;discussed,butwith;lessthan7079%;Thedistribution;strategyanditsfit;withthe;product/service;targetmarket,and;overallmarketing;objectiveswere;discussed,with80;89%accuracyand;Thedistribution;strategyanditsfit;withthe;product/service;targetmarket,and;overallmarketing;objectiveswere;discussedwith90to;100%accuracyand

 

Paper#32821 | Written in 18-Jul-2015

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