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Define the customer benefits package




Define the customer benefits package in (a) the ?old days? when the automobile itself was enough to make the sale, and (b) then do the same thing with services that complement the sale today. Define the automobile manufacturer or dealer?s strategic vision, strategy, competitive priorities, and ways of winning customer orders in both situations. What are the order qualifiers and winners? What would operations have to be good at to make this a successful business or organization? Make a list of the processes you will need to implement this strategy.


Paper#32855 | Written in 18-Jul-2015

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