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The distinction between primary and secondary data




1. The distinction between primary and secondary data is __________. (Points: 1);the method of collection;the purpose of the investigation for which it is being collected;the form used for collection;the type of data collected;the group sponsoring the collection;2. Mark Cuban, the owner of the Dallas Mavericks, wants to increase the sales of Dallas Mavericks merchandise. His marketing manager gathers information on how other teams in the NBA, like the LA Lakers, increased their merchandise sales. This information on the LA Lakers is known as __________. (Points: 1);primary data;stealing data;secondary data;irrelevant data;None of the above;3. An entrepreneur is able to analyze traffic patterns and consumer demographics (including income, ethnicity, age) to identify the best site for her new upscale Italian restaurant. Mapping software, often called ________, allows her to easily combine demographic data with geographic information. (Points: 1);marketing information system;management information system;business locator software;geographic information system;None of the above;4. Which of the following is FALSE? (Points: 1);Effective segmentation demands that firms group their customers into relatively homogenous groups.;A common segmentation base for firms selling industrial goods takes into account the industry designation(s) of its customers.;Firms selling consumer goods normally target individual customers.;The main disadvantage of secondary data over primary data is that the data may not always ideally fit the needs of the user.;Secondary data are typically much less expensive than primary data.;5. Secondary data will NOT ___________. (Points: 1);provide comparative data for primary data;suggest further data to be collected;be the first data the researcher should examine;help the investigator to better state the problem;always substitute for primary data when only demographic information is needed


Paper#32973 | Written in 18-Jul-2015

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