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PepsiCo purchased KFC so that it could replace Coke products

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PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants. This was an example of;Answer;1. horizontal integration.;2. vertical integration.;3. a low-cost strategy.;4. a global strategy.;5. a diversification strategy.

 

Paper#32977 | Written in 18-Jul-2015

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