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Thisactivityispartofyourmarketingplan.

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Thisactivityispartofyourmarketingplan.Preparea45pagereport,addressingthefollowing;1.;2.;3.;4.;5.;Discussthecompanysadvertisingstrategyandhowitalignswithitsmarketinggoals.;Discusshowtheeffectivenessoftheadvertisingwillbemeasured.;Discussthepromotionalstrategiesthatmaybeusedinadditiontoadvertising.;Developanapproachtomeasuringcustomersatisfactionwithyourcompanysproduct/service.;Discusshowgapsincustomerexpectationsandexperienceswillbeaddressed.;Useat2referencestosupportthediscussionontheintegrativemarketingandcustomersatisfaction;strategy.;Thereportwillbegradedusingthefollowingrubric.;GradingRubricforAssignment#4IMCandCustomerSatisfactionStrategy;0;Criteria;20;30;40;Unacceptable;Developing;Competent;Exemplary;1.Discussthe;companys;advertising;strategyand;howitalignswith;itsmarketing;goals.;Doesnotattempt;Thecompanys;Thecompanys;Thecompanys;assignment,nor;advertisingstrategy advertisingstrategy advertisingstrategy;discussesthe;andhowitalignswith;andhowitalignswith;andhowitalignswith;companys;themarketinggoals themarketinggoals themarketinggoals;advertisingstrategy werediscussed,but werediscussed,with werediscussedwith;andhowitalignswith;withlessthan70 8089%accuracy 90to100%accuracy;itsmarketinggoals. 79%accuracyand andappropriate;andallappropriate;someofthe;informationwas;informationwas;discussionpoints;discussed.;identifiedand;wereinappropriateor;discussedclearly.;werenotidentified.;2.Discusshowthe;effectivenessof;theadvertising;willbe;measured.;Doesnotattempt;assignment,nor;discusseshowthe;effectivenessofthe;advertisingwillbe;measured.;3.Discussthe;promotional;strategiesthat;maybeusedin;additionto;advertising.;Doesnotattempt;Thepromotional;Thepromotional;Thepromotional;assignment,nor;strategiestobeusedstrategiestobeusedstrategiestobeused;discussesthe;inadditionto;inadditionto;inadditionto;promotional;advertisingwere;advertisingwere;advertisingwere;strategiestobeuseddiscussed,butwith discussed,with80 discussedwith90to;inadditionto;lessthan7079% 89%accuracyand 100%accuracyand;advertising.;accuracyandsome appropriate;allappropriate;ofthediscussion;informationwas;informationwas;pointswere;discussed.;identifiedand;Theeffectivenessof Theeffectivenessof;theadvertisingand theadvertisingand;howitwillbe;howitwillbe;measuredwere;measuredwere;discussed,butwith discussed,with80;lessthan7079% 89%accuracyand;accuracyandsome appropriate;ofthediscussion;informationwas;pointswere;discussed.;inappropriateorwere;notidentified.;Theeffectivenessof;theadvertisingand;howitwillbe;measuredwere;discussedwith90to;100%accuracyand;allappropriate;informationwas;identifiedand;discussedclearly.;0;Criteria;20;30;40;Unacceptable;Developing;Competent;Exemplary;inappropriateorwere;notidentified.;discussedclearly.;4.Developan;approachfor;measuring;customer;satisfactionfor;your;product/service.;Doesnotattempt;Anapproachfor;Anapproachfor;Anapproachfor;assignment,nor;measuringcustomer measuringcustomer measuringcustomer;developsand;satisfactionwas;satisfactionwas;satisfactionwas;approachfor;discussed,butwith discussed,with80 discussedwith90to;measuringcustomer lessthan7079% 89%accuracyand 100%accuracyand;satisfactionwiththe accuracyandsome appropriate;allappropriate;product/service.;ofthediscussion;informationwas;informationwas;pointswere;discussed.;identifiedand;inappropriateorwere;discussedclearly.;notidentified.;5.Discusshow;gapsbetween;customers;expectationsand;experiencewill;beaddressed.;Doesnotattempt;assignment,nor;discusseshowgaps;incustomers;expectationsand;experiencewillbe;addressed.;6.Clarity;Didnotcompletethe Explanations;Explanations;assignmentor;generallyunclearand;generallyclear;explanationsare;notwellorganized. and/ororganized.;unclearandnot;(Minorissues);(Manyissues);organized.;(Majorissues);7.Writing;Grammar;sentence;structure;paragraph;structure;spelling;punctuation;APAusage.;Theplanfor;Theplanfor;addressesgaps;addressesgaps;betweencustomers betweencustomers;expectationsand;expectationsand;experiencewere;experiencewere;discussed,butwith discussed,with80;lessthan7079% 89%accuracyand;accuracyandsome appropriate;ofthediscussion;informationwas;pointswere;discussed.;inappropriateorwere;notidentified.;Theplanfor;addressesgaps;betweencustomers;expectationsand;experiencewere;discussedwith90to;100%accuracyand;allappropriate;informationwas;identifiedand;discussedclearly.;Explanationsvery;clearandwell;organized.;(Addedhelpful;details.);Didnotcompletethe Had67different Had45different Had03different;assignmentorhad8 errorsingrammar, errorsingrammar, errorsingrammar;ormoredifferent;sentencestructure, sentencestructure, sentencestructure;errorsingrammar, paragraphstructure, paragraphstructure, paragraphstructure;sentencestructure, spelling,punctuation spelling,punctuation spelling,punctuation;paragraphstructure, orAPAusage.(Many;orAPAusage.(Minor;orAPAusage.;spelling,punctuation issues);issues);orAPAusage.(Major;issues)

 

Paper#32990 | Written in 18-Jul-2015

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