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Thisactivityispartofyourmarketingplan.

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Thisactivityispartofyourmarketingplan.Preparea45pagereport,addressingthefollowing;1.;2.;3.;4.;Discussthecompanyscompetitors,andthestrengthsandweaknessesofeach.;Discusshowyouplantodifferentiateyourcompanyfromtheclosestcompetitor.;Discussthecompanysintentiontobealeaderorfollowerwithintheindustry.;Assessthemacroenvironmentalissues(legal,technological,social,andeconomic)trendswith;whichyourbusinessmustcontend.;5. Identifythemostsignificanttrendtoimpactyourbusinessanddiscusshowthecompanyintendsto;minimizeorcapitalizeonthistrend.;Useatleast2referencestosupportthediscussiononenhancingthemarketingplan.;SubmitthepaperintothedropboxundertheWeek10:Assignment5tab.;Thereportwillbegradedusingthefollowingrubric.;GradingRubricforAssignment#5EnhancingtheMarketingPlan;0;Criteria;20;30;40;Unacceptable;Developing;Competent;Exemplary;1.Discussthe;companys;competitors,and;thestrengths;andweaknesses;ofeach.;Doesnotattempt;Thecompanys;Thecompanys;Thecompanys;assignment,nor;competitorsandthe competitorsandthe competitorsandthe;discussesthe;strengthsand;strengthsand;strengthsand;companys;weaknessesofeach weaknessesofeach weaknessesofeach;competitorsandthe werediscussed,but werediscussed,with werediscussedwith;strengthsand;withlessthan70 8089%accuracy 90to100%accuracy;weaknessesofeach.79%accuracyand andappropriate;andallappropriate;someofthe;informationwas;informationwas;discussionpoints;discussed.;identifiedand;wereinappropriateor;discussedclearly.;werenotidentified.;2.Discusshow;youplanto;differentiateyour;companyfor;yourclosest;competitor.;Doesnotattempt;assignment,nor;discussesaplanof;howtodifferentiate;thecompanyfrom;theclosest;competitor.;Thedifferentiation Thedifferentiation Thedifferentiation;planforthecompanyplanforthecompanyplanforthecompany;toitsclosest;toitsclosest;toitsclosest;competitorwas;competitorwas;competitorwas;discussed,butwith discussed,with80 discussedwith90to;lessthan7079% 89%accuracyand 100%accuracyand;accuracyandsome appropriate;allappropriate;ofthediscussion;informationwas;informationwas;pointswere;discussed.;identifiedand;inappropriateorwere;discussedclearly.;notidentified.;3.Discussthe;companys;intentiontobea;leaderor;followerinthe;Doesnotattempt;assignment,nor;discussesthe;companysintention;tobealeaderof;Thecompanys;intentiontobea;leaderorfollowerin;theindustrywas;discussed,butwith;Thecompanys;intentiontobea;leaderorfollowerin;theindustrywas;discussed,with80;Thecompanys;intentiontobea;leaderorfollowerin;theindustrywas;discussedwith90to;0;Criteria;industry.;20;30;40;Unacceptable;Developing;Competent;Exemplary;followerinthe;industry.;lessthan7079% 89%accuracyand;accuracyandsome appropriate;ofthediscussion;informationwas;pointswere;discussed.;inappropriateorwere;notidentified.;100%accuracyand;allappropriate;informationwas;identifiedand;discussedclearly.;4.Assessthe;macro;environmental;issues(legal;technological;socialand;economic);trendswith;whichyour;businessmust;contend.;Doesnotattempt;Themacro;Themacro;Themacro;assignment,nor;environmentaltrendsenvironmentaltrendsenvironmentaltrends;assessesthemacro forwhichthe;forwhichthe;forwhichthe;environmentaltrendsbusinessmust;businessmust;businessmust;withwhichthe;contendwere;contendwere;contendwere;businessmust;discussed,butwith discussed,with80 discussedwith90to;contend.;lessthan7079% 89%accuracyand 100%accuracyand;accuracyandsome appropriate;allappropriate;ofthediscussion;informationwas;informationwas;pointswere;discussed.;identifiedand;inappropriateorwere;discussedclearly.;notidentified.;5.Identifythemost;significanttrend;toimpactyour;businessand;discusshowthe;businessplans;tominimizeor;capitalizeonthe;effectofthis;trend.;Doesnotattempt;Themostsignificant Themostsignificant Themostsignificant;assignment,nor;trendtoimpactthe trendtoimpactthe trendtoimpactthe;identifiesasignificant;businessandhowit businessandhowit businessandhowit;trendtoimpactthe willeitherbe;willeitherbe;willeitherbe;businessandhowit minimizedon;minimizedon;minimizedon;willbeminimizedor capitalizedupon;capitalizedupon;capitalizeduponwere;capitalizedupon.;werediscussed,but werediscussed,with discussedwith90to;withlessthan70 8089%accuracy 100%accuracyand;79%accuracyand andappropriate;allappropriate;someofthe;informationwas;informationwas;discussionpoints;discussed.;identifiedand;wereinappropriateor;discussedclearly.;werenotidentified.;6.Clarity;Didnotcompletethe Explanations;Explanations;assignmentor;generallyunclearand;generallyclear;explanationsare;notwellorganized. and/ororganized.;unclearandnot;(Minorissues);(Manyissues);organized.;(Majorissues);7.Writing;Grammar;sentence;structure;paragraph;structure;spelling;punctuation;APAusage.;Explanationsvery;clearandwell;organized.;(Addedhelpful;details.);Didnotcompletethe Had67different Had45different Had03different;assignmentorhad8 errorsingrammar, errorsingrammar, errorsingrammar;ormoredifferent;sentencestructure, sentencestructure, sentencestructure;errorsingrammar, paragraphstructure, paragraphstructure, paragraphstructure;sentencestructure, spelling,punctuation spelling,punctuation spelling,punctuation;paragraphstructure, orAPAusage.(Many;orAPAusage.(Minor;orAPAusage.;spelling,punctuation issues);issues);orAPAusage.(Major;issues)

 

Paper#33010 | Written in 18-Jul-2015

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