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Discuss the company?s competitors, and the strengths and weaknesses of each.

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Discuss the company?s competitors, and the strengths and weaknesses of each.;Discuss how you plan to differentiate your company from the closest competitor.;Discuss the company?s intention to be a leader or follower within the industry.;Assess the macro-environmental issues (legal, technological, social, and economic) trends with which your business must contend.;Identify the most significant trend to impact your business and discuss how the company intends to minimize or capitalize on this trend.;Use at least 2 references to support the discussion on enhancing the marketing plan.;Submit the paper into the dropbox under the Week 10: Assignment 5 tab.;The report will be graded using the following rubric.;Grading Rubric for Assignment # 5 ? Enhancing the Marketing Plan;Criteria;0;Unacceptable;20;Developing;30;Competent;40;Exemplary;1. Discuss the company?s competitors, and the strengths and weaknesses of each.;Does not attempt assignment, nor discusses the company?s competitors and the strengths and weaknesses of each.;The company?s competitors and the strengths and weaknesses of each were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.;The company?s competitors and the strengths and weaknesses of each were discussed, with 80 - 89% accuracy and appropriate information was discussed.;The company?s competitors and the strengths and weaknesses of each were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.;2. Discuss how you plan to differentiate your company for your closest competitor.;Does not attempt assignment, nor discusses a plan of how to differentiate the company from the closest competitor.;The differentiation plan for the company to its closest competitor was discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.;The differentiation plan for the company to its closest competitor was discussed, with 80 - 89% accuracy and appropriate information was discussed.;The differentiation plan for the company to its closest competitor was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.;3. Discuss the company?s intention to be a leader or follower in the industry.;Does not attempt assignment, nor discusses the company?s intention to be a leader of follower in the industry.;The company?s intention to be a leader or follower in the industry was discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.;The company?s intention to be a leader or follower in the industry was discussed, with 80 - 89% accuracy and appropriate information was discussed.;The company?s intention to be a leader or follower in the industry was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.;4. Assess the macro-environmental issues (legal, technological, social and economic) trends with which your business must contend.;Does not attempt assignment, nor assesses the macro-environmental trends with which the business must contend.;The macro-environmental trends for which the business must contend were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.;The macro-environmental trends for which the business must contend were discussed, with 80 - 89% accuracy and appropriate information was discussed.;The macro-environmental trends for which the business must contend were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.;5. Identify the most significant trend to impact your business and discuss how the business plans to minimize or capitalize on the effect of this trend.;Does not attempt assignment, nor identifies a significant trend to impact the business and how it will be minimized or capitalized upon.;The most significant trend to impact the business and how it will either be minimized on capitalized upon were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.;The most significant trend to impact the business and how it will either be minimized on capitalized upon were discussed, with 80 - 89% accuracy and appropriate information was discussed.;The most significant trend to impact the business and how it will either be minimized on capitalized upon were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.;6. Clarity;Did not complete the assignment or explanations are unclear and not organized.;(Major issues);Explanations generally unclear and not well organized.;(Many issues);Explanations generally clear and/or organized. (Minor issues);Explanations very clear and well organized.;(Added helpful details.);7. Writing ? Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.;Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues);Had 6 - 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues);Had 4 - 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues);Had 0 - 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

 

Paper#33060 | Written in 18-Jul-2015

Price : $47
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