1. Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer?s perception? Explain.;2. What are some of the ways that a business can attract and retain customers?;3. What are the five stages in the buying decision process? Briefly describe each.;4. What is a niche market? What does an attractive niche market look like?;5. What is a market segment? What are some of the factors that may be used to narrow the market down into segments?;6. How would you describe a brand? What roles do brands play in the market?;7. What is brand equity? Provide an example.;8. When you analyze your competitors, what are the areas of greatest concern? Using the soft drink industry, provide examples of the type of information required.
Paper#33314 | Written in 18-Jul-2015Price : $22