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The goal of strategy is to create sustainable competitive

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The goal of strategy is to create sustainable competitive advantage. The management of internal operations, though, involves leadership. Or is the goal excellence and competence? Consider the role of the management tools and the purpose of performance incentives. A CEO must utilize these tools toward a fundamental purpose. One recent argument is that the purpose of strategy is to increase shareholder value. Discuss the pros and cons of this perspective.

 

Paper#33403 | Written in 18-Jul-2015

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