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If Kandy Kastle were to introduce a new

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If Kandy Kastle were to introduce a new candy in a single city, it would be an example of;a. concept testing;b. test marketing;c. simulated market testing;d. commercialization;e. diffusion;2. Suppose Kandy Kastle distributed questionnaires asking schoolchildren whether or not they would eat candy shaped like vegetables. This would be an example of;a. concept testing;b. test marketing;c. simulated market testing;d. commercialization;e. diffusion;3. What kind of new product is a Spin Pop?;a. discontinuous innovation;b. new product line;c. improvement to an existing product;d. repositioned product;e. new-to-the-world product

 

Paper#33406 | Written in 18-Jul-2015

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