1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work.;2.Describe channel conflict and provide an example.;3.What is a direct marketing channel? Please provide an example.;4. What are the differences between exclusive distribution, selective distribution, and intensive distribution? Why would you choose one of these strategies over another?;5. How would you describe retailing? What are the four levels of service?;6. Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place?;7. Describe wholesaling. Why do manufacturers not sell directly to retailers or final customers?;8. Explain supply chain management and market logistics. Why are these efficient processes important to many industries?
Paper#33441 | Written in 18-Jul-2015Price : $27