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Under Armour: 1. Create a SWOT analysis to understand Under Armour's

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Under Armour: 1. Create a SWOT analysis to understand Under Armour's strengths and weaknesses. Does Under Armour have a sustainable competitive advantage? If so, what is the source? What about Under Armour's evolution and current business strategy may pose problems going forward? 2. Conduct a Value Chain analysis to identify value-creating activities. 3. Determine if the company has a sustainable competitive advantage, supporting your claim(s) or recommending action(s).

 

Paper#33463 | Written in 18-Jul-2015

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