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One core concept is "A winning strategy must fit

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One core concept is "A winning strategy must fit the enterprise?s external and internal situation, build sustainable competitive advantage, and improve company performance" (Thompson, Strickland, Gamble, 2008;p 15). Why is this triad of criteria important to a winning strategy and what are some other criteria for judging the merits of a particular strategy?

 

Paper#33471 | Written in 18-Jul-2015

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