Which of the following pieces of information is used in the implementation phase of strategic marketing process?
Q1. Which of the following pieces of information is used in the implementation phase of strategic marketing process?;A. corporate return on investment.;B. marketing research reports;c. revenues associated with each point of market share;d. trends in the past and current revenues for the industry and competitors in total and by segments;e. possible cannibalization efforts on other products in the line;Q2. Which of the following pieced of information is used in a SWOT analysis, the first step is the planning phase of the strategic marketing process?;A. corporate return on investment;b. market share for the product;c. revenues associated with each point of market shares;d. projection of future sales, expenses, and profits;e. possible cannibalization effects on the other products in the line;Q3. When developing the advertising program, which steps help advertisers with other choices in the process such as selecting media and evaluating the campaign?;A. identify the target audience;b. specify the advertising objectives;c. design the advertising;d. pretest the advertising;e. schedule the advertising program;Q4. The proper blends of elements in a promotional mix depend on the type of product. The 3 specific characteristics to be considered are complexity ancillary services and what?;A. risk;b. size;c. durability;d. accessibility;e. acceptability;Q5. At which stage in the product life cycle would your promotional objective be to persuade the consumer to buy the product rather than a substitute?;A. introduction;b. growth;c. incubation;d. decline;e. maturity;Q6. What can be used to inform prospective buyers about the benefits about of the product?;A. promotional channel;b. communication chain;c. marketing matrix;d. promotional mix;e. media mix;Q7. Which of the following statements about the terms used for marketing intermediaries is true?;A. the most precise terms used to describe marketing intermediaries are dealers, and distributors.;b. a retailer sells to business markets;c. an agent has no legal authority to act on behalf of the manufacturer;d. a whole seller is an intermediary who sells to other intermediaries.;E. a broker is a synonym for a dealer.;Q8. Which of the following statements about the legal and regulatory aspects of pricing is true?;A. the robinson-patman act deals with predatory pricing;b. the consumer good pricing act is the only federal legislation that deals directly with pricing issues.;c. the Sherman act deals only with vertical price fixing;d. the federal trade commission act deals with predatory pricing, deceptive pricing, and geographical pricing issues.;E. the consumer good pricing act in the Robinson Paton act deals with price discrimination.;Q9. What involves specifying the role of price in an organizations marketing and strategic plans?;A. a business mission;b. pricing constraints;c. pricing objectives;d. a pricing plan;e. the list of quoted price;Q10. What is the ratio of price called value?;A. perceived benefits;b. prestige value;c. value added pricing;d. perceived revenue;e. perceived cost
Paper#33523 | Written in 18-Jul-2015Price : $57