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Which of the following pieces of information is used in the implementation phase of strategic marketing process?

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Q1. Which of the following pieces of information is used in the implementation phase of strategic marketing process?;A. corporate return on investment.;B. marketing research reports;c. revenues associated with each point of market share;d. trends in the past and current revenues for the industry and competitors in total and by segments;e. possible cannibalization efforts on other products in the line;Q2. Which of the following pieced of information is used in a SWOT analysis, the first step is the planning phase of the strategic marketing process?;A. corporate return on investment;b. market share for the product;c. revenues associated with each point of market shares;d. projection of future sales, expenses, and profits;e. possible cannibalization effects on the other products in the line;Q3. When developing the advertising program, which steps help advertisers with other choices in the process such as selecting media and evaluating the campaign?;A. identify the target audience;b. specify the advertising objectives;c. design the advertising;d. pretest the advertising;e. schedule the advertising program;Q4. The proper blends of elements in a promotional mix depend on the type of product. The 3 specific characteristics to be considered are complexity ancillary services and what?;A. risk;b. size;c. durability;d. accessibility;e. acceptability;Q5. At which stage in the product life cycle would your promotional objective be to persuade the consumer to buy the product rather than a substitute?;A. introduction;b. growth;c. incubation;d. decline;e. maturity;Q6. What can be used to inform prospective buyers about the benefits about of the product?;A. promotional channel;b. communication chain;c. marketing matrix;d. promotional mix;e. media mix;Q7. Which of the following statements about the terms used for marketing intermediaries is true?;A. the most precise terms used to describe marketing intermediaries are dealers, and distributors.;b. a retailer sells to business markets;c. an agent has no legal authority to act on behalf of the manufacturer;d. a whole seller is an intermediary who sells to other intermediaries.;E. a broker is a synonym for a dealer.;Q8. Which of the following statements about the legal and regulatory aspects of pricing is true?;A. the robinson-patman act deals with predatory pricing;b. the consumer good pricing act is the only federal legislation that deals directly with pricing issues.;c. the Sherman act deals only with vertical price fixing;d. the federal trade commission act deals with predatory pricing, deceptive pricing, and geographical pricing issues.;E. the consumer good pricing act in the Robinson Paton act deals with price discrimination.;Q9. What involves specifying the role of price in an organizations marketing and strategic plans?;A. a business mission;b. pricing constraints;c. pricing objectives;d. a pricing plan;e. the list of quoted price;Q10. What is the ratio of price called value?;A. perceived benefits;b. prestige value;c. value added pricing;d. perceived revenue;e. perceived cost

 

Paper#33523 | Written in 18-Jul-2015

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