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Find out the shipping cost approximately to send 200 boxes




Find out the shipping cost approximately to send 200 boxes of 4590 Kg of boxes with bottles of non alcoholic wine from La Rioja in Spain to Barcelona port then to Kuwait (Shuwaik Port) in euros every month.;Also explain why using the blackberry application "city my way" is an effective and cost efficient way to market the product in Kuwait. Reasons could be like, faster, more accessible to target market from 18-30 years old, adapts to new ways of marketing using technology and the trends etc.;Fina out the costs approximately monthly or yearly of licenses needed in Spain to start up this business such as insurance and employee protection insurance and any other licenses needed etc.;Attachment Preview;The business idea is to sell non.doc;The business idea is to sell non-alcoholic wine made of grape juice and citric;acid to be manufactured in Spain and introduced in the Kuwait non-alcoholic beverage;market. The experience that we intend to provide the customer is that of enjoying a cool;fruity, refreshing beverage very similar to a wine that is actually non-alcoholic and;therefore acceptable according to their Muslim religious beliefs, Islamic law does not;permit the drinking of alcoholic beverages. In a country like Kuwait with a hot, dry;climate, our non-alcoholic fruity wines will be served cold and will be light and;refreshing. Kuwait as a nation consumes a substantial amount of non-alcoholic;beverages, both to maintain hydration and for enjoyment.;Kuwait has a privately managed free trade zone in Shuwakh, where 100% of;foreign business ownership is allowed (Kuwait Business. The free trade zone has no;import duties, and any income earned by foreign companies is tax free (Kuwait;Business). To import into Kuwait, a general import license is needed, and it has to be;renewed each year, however, it permits any amount of product from any country to be;imported any number of times into Kuwait (Kuwait Business).;The non-alcoholic wine product we are developing has both benefits and;limitations. Its key benefits include its similarity to alcoholic beverages but without the;alcohol content, its fresh, fruity, delicious flavor, and the fact that this type of beverage is;already known to be appealing to the Kuwaiti population. It can also be made in a variety;of flavors and flavor combinations, so new flavors can be introduced strategically.;Moreover, since it is non-alcoholic, it can safely be consumed by children and people that;are on medication that interacts with alcohol. Its only limitation is that it tastes better;chilled than at room temperature, although the same can be said for many actual wines;and nearly all other soft drinks.;There are no proprietary restrictions or obligations. All businesses need some;type of insurance, and in this case, property, casualty, liability, and business interruption;insurance are all advisable. Property insurance would protect against damage to the;business location and its contents, while casualty insurance would protect against loss or;damage to the business (Boop, 2011). Liability insurance would protect against lawsuits;and business interruption insurance would insure against loss or damage to the cash flow;and profit of a business caused by the business being unable to operate because of;interruption (Boop, 2011).;Product and service trends in the non-alcoholic wine industry are characterized by;three mega-trendshealth, convenience and indulgenceand eight interrelated subtrendswellness, speeding up, demographics, authenticity, ethics, sophistication;exclusivity and value (Global Consumer Trends: Overview 2). The non-alcoholic;wine we propose to make fits many of these trends. It is a healthful drink, convenient in;terms of being bottled and purchasable at conveniently located stores, and gives healthconscious consumers a way to feel that they are indulging but without the alcoholic;content. Fruit-based drinks are associated with wellness, prebottled beverages are;conducive to speeding up, and the demographics of the proposed customer base are well;positioned for the product. Authenticity is lent by the fact that the product will be;produced in Spain by a well-known company, ethics is ensured by honest labeling and;production methods that ensure consumer safety. The exclusivity rests on the fact that no;other beverage maker is making the exact type of product that we propose, and value will;be ascribed by the reasonable pricing. Production costs will of course occur, and these;will be related to labor, equipment, bottling, and shipping, as well as marketing.;The industry as described by the Kuwait Food and Drink Report Q2 2011 (1) is;continuing to be positive in conjunction with economic improvement in Kuwait. It is a;sizable industry that makes up part of Kuwaits 3.4% GDP growth, and soft drink sales;are projected to grow by 26.4% by 2015 (Kuwait Food and Drink Report Q2 2011 1).;However, the report notes that commodity prices are rising in Kuwait, and although the;economy is expected to expand by 2.3% and consumer demand and confidence are;expected to improve, price inflation is a concern (Kuwait Food and Drink Report Q2;2011 1).;The competition for our product has both strengths and weaknesses. Kuwait has;soft drink factories of its own, and they have the advantage of proximity as well as;beverages tailored to the Kuwait market. Al Sayer, for example, can produce carbonated;soft drinks and juice drinks, and it offers several packaging options, competitive pricing;a flexible inventory program, and the ability to create a unique, proprietary solution (AlSayer Soft Drinks). The companys weakness is that it does not market one particular;brand, as we will be doing, it merely serves as a manufacturer for client brands. Thus;there is no brand image, and it does not have a strong link to its products profitability.;Competing products in the Kuwait market include Barbican beer, Eva Group, and;Apollinaris. Barbican beer is a non-alcoholic beer, and it is not really a strong competitor;with our product, which is a non-alcoholic wine. Barbican beer appeals to beer drinkers;while our product appeals both to wine drinkers and to anyone who likes fruit-flavored;drinks, although Barbican does have fruit flavors such as lemon, raspberry, and apple;(Aujan Industries Co.). Eva offers fruity drinks in a variety of fruit flavors, including;wine flavors: peach, red grape, white grape, apple, pineapple, muscatel, pomegranate;raspberry, blackcurrant, and cranberry (Evagroup). Moreover, the ingredients for Evas;drinks are the same as for oursjuices plus CO2 to make it fizzy, and citric acid. Like;ours, their juices are also made from concentrate. Thus, Evagroup will be our most;important direct competitor in this market.;More competitors in Kuwait market;1) Bottle Green red and white grape (monthly sale of red grape is 3 boxes of 12 bottles;in each box and monthly sale of white grape is 2 boxes of 12 bottles in each box), selling;price is 2.850 Kuwait dinars for each bottle.;2) Donelli: Sparkling grape juice gold apple flavor (monthly sale of gold apple flavor is 2;boxes of 12 bottles in each box). Selling price is 1.750 Kuwait dinars for each bottle.;;-grape-sparkling-juice-drink;;cmd=productDetails&productPK=SUCCO_UVA@41000039;;339533.pdf;Apollinaris is mainly known for its bottled waters, but it does have an apple;spritzer called Big Apple, which is 55% apple juice from concentrate and 45%;Apollinaris mineral water (Apollinaris Big Apple). Apollinariss sole entry in the;fruity drink category does not pose much competition either, as it is not a non-alcoholic;wine and only comes in the one flavor, in addition, Apollinariss being known for its;waters works against it in the fruity drink category. Our customers are Kuwaitis, in;particular Muslims that cannot drink alcoholic beverages because of the restrictions;against alcohol in Islamic law. Kuwaitis consume non-alcoholic beverages, particularly;fruity soft drinks. They will find us via our (city my way: blackberry application), and;we will also pursue their business to offer them our product.;;Financial cost projections for the fruity soft drink will be higher the first year to;include set-up costs and brand awareness marketing costs.;The future action plan for the non-alcoholic wine business includes the need to;raise start-up capital. This money can be raised by seeking investors for the company in;Spain and Kuwait. Unfortunately, the five-year measure of cumulative change reported;in Doing Business 2011 for Kuwait does not paint a rosy picture of what it is like to start;up a business in Kuwait, particularly with respect to the regulatory environment.;Compared with Saudia Arabia, where doing business is much easier than it used to be;Kuwaits regulatory environment has hardly changed at all in the past five years, in fact;of Saudi Arabia, Iran, Jordan, Oman, and Kuwait, Kuwait comes in last among this group;of countries with respect to ease of doing business in the country (Doing Business 2011).;Among all countries, it comes in 74th out of a total of 183 countries (Doing Business;2011). This indicates that the environment for starting up a new businessespecially;one brought into the country by outsidersis not the best and may pose delays and;bureaucratic problems. Therefore, raising the startup capital is most likely best done in;Spain, where the regulatory environment is not as oppressive. It is advisable to begin the;process of starting the business in Kuwait as soon as possible since it is projected to take;considerable time, given the difficult regulatory environment. Information that we need;is a complete list of all of the actions that we need to take to get our company started up;in Kuwait and properly registered for regulatory purposes, along with a list of all;applicable fees and where and how these must be paid.;We will also need to develop a strong brand awareness and marketing plan that;focuses on how we can differentiate our product from the Eva product. It will be;important to develop different fruit flavors or other differentiating criteria for our line of;beverages so that our product does not seem redundant in the face of the Eva product. If;we cannot differentiate it in terms of differences in the flavor, fizziness, or other product;qualities, then we will have to differentiate it by advertising alone, which could mean a;much larger advertising budget than we might otherwise need. We could use some;support from business advisers on the best way to approach this product differentiation.;Once we have determined exactly what our first-year expenses will be, including;the support of attorneys to help us set up our business in Kuwait, advertising;professionals that will help us create a brand presence for our product, and accountants;and business advisers that will help us determine our costs and best options for starting;the business and obtaining funds, then we will need to determine where in Kuwait we;plan to market our product. We may want to choose different venues than the Eva;product is being marketed in, and we will need to develop a distinctive bottle concept and;label that looks quite different from Evas. It will be important for us to map out how we;will distribute our product and to line up one or more distributors that operate in the areas;where we plan to sell our product. We will need to study the demographics of our target;market in Kuwait to make sure that our advertising campaign and the venues in which we;will be offering our product are relevant to this target market.;Future strategies to expand in Kuwait It must be noted that our product will;only be produced in two flavors initially: white grape and red grape, while the Eva;product is already being produced in multiple fruity flavors. One of our key strategies;needs to be to add new flavors quickly, but first we need to find out what flavors would;be appealing to our target market. We propose to develop several unusual flavor;combinations based on little-used fruits such as dragonfruit, cantaloupe, and passion fruit;and to set up sampling stations around Kuwait in the areas where our target market lives;works, or shops. We want to find out directly from the target market which flavors will;be most successful in our line and to quickly develop these flavors and add them to our;line to further differentiate our product from Evas.;Mission statement;We export high quality non alcoholic Spanish wine to Kuwait, a chance to refresh;yourself with class and feel the Spanish taste that fits the Muslim lifestyle.;Vision (mantra);Refresh yourself with class;Elevator pitch;We export non-alcoholic Spanish wine made of concentrated grape juice and citric;acid, which fits well into the Kuwait non-alcoholic beverage market. Its available in two;varieties, one made from white grapes and one made from red grapes, each one with;different levels of sweetness. Our product is essentially fruit-based beverages that offer;more health benefits than soda.;Kuwaits beverage market is the perfect venue for non-alcoholic, fruity products such as;non alcoholic. Because Kuwaits population is largely Muslim, we are providing freshtasting, fruity beverage options that do not violate Islamic Law would give Kuwaitis the;opportunity to enjoy similar beverages without worrying about violating their religion;Kuwait as a nation consumes a substantial amount of non-alcoholic beverages. The;nations hot climate adds to the need for people to drink beverages in larger quantities to;maintain hydration.;We produce the non alcoholic wine in one of the most exclusive countries and cities of;wine making: La Rioja. Therefore considering Kuwaits climate, Islamic religious;restrictions against the consumption of alcohol, and interest in health, we are offering the;right top quality non alcoholic Spanish wine to our customers.;The sale of different fruity flavors of non-alcoholic wine would be successful in;Kuwait for several reasons. First, Kuwait is a hot country, and cool, refreshing;beverages are appealing in such a climate. Second, Kuwait is also a Muslim country, and;alcoholic beverages are forbidden by Islamic Law (Prohibition of Alcohol). Blocker;Fahey, and Tyrell (p. 328) point out that In the modern world, Muslims have continued;to observe the ban on alcohol placed on them since medieval times, based on passages in;the Quran and strict rulings of Islamic law, although stances with respect to Islamic;law can vary in Islamic countries today. Providing fresh-tasting, fruity beverage options;that do not violate Islamic Law would give Kuwaitis the opportunity to enjoy similar;beverages without worrying about violating their religion. Third, in Kuwait as in other;modern countries, concerns about health are leading people to choose more natural and;beneficial foods and beverages as opposed to highly processed, artificially flavored ones.;Non-alcoholic wine and cider are essentially fruit-based beverages that offer more health;benefits than soda, without the chemical additives that can erode health and create a toxic;burden in the body.;Considering Kuwaits climate, Islamic religious restrictions against the consumption of;alcohol, and interest in health, selling non-alcoholic wine would most likely be successful;in Kuwait.;Future strategies to expand more A Spanish Company, La Casera, makes a;traditional sweet, carbonated soft drink known in Spanish-speaking countries as;gaseosa. Although it can be served as a regular soda, it is also customary to mix it with;wine to make a drink called Tinto de Verano. It is also commonly used to make the;fruity combination drink sangria.;Kuwaits beverage market is the perfect venue for non-alcoholic, fruity products;such as non alcoholic wine and non alcoholic wine mixed with La Casera. Because;Kuwaits population is largely Muslim, and the Muslim faith does not permit drinking of;alcoholic beverages, Kuwait as a nation consumes a substantial amount of non-alcoholic;beverages. The nations hot climate adds to the need for people to drink beverages in;larger quantities to maintain hydration. Kuwaits total consumption of non-alcoholic;beverages in 2008, including packaged water, totaled more than 730 million liters and;was worth nearly US$560 million at the retail level (The DDTE reveals Figures and;Numbers of the Beverage Industry in the MENA Region). This means that the average;per capita consumption of non-alcoholic beverages was just under 215 liters per year, far;more than consumption of tea, coffee, or dairy beverages, which totaled only 140 liters;per year (The DDTE reveals Figures and Numbers of the Beverage Industry in the;MENA Region).;Excluding dispenser water brings the total consumption of non-;alcoholic beverages to 668 million liters, which makes the Kuwait market for such;beverages an excellent one (The DDTE reveals Figures and Numbers of the Beverage;Industry in the MENA Region).;Forming a partnership with La Casera to create a non-alcoholic beverage product;from the mixture of non alcoholic wine and La Casera to sell in the summer in Kuwait as;a seasonal limited product would be a successful venture. La Casera does not currently;market its products in Kuwait, confining its sales mainly to Spain, Italy, and the United;Kingdom, so it would be a new taste treat in Kuwait (La Casera Soda). Furthermore, if;the non alcoholic wine -Casera mixture product were sold only during the summer;season, this would create greater demand for it, because consumers would be aware that it;would soon be going away again for a whole year. The partnership with La Casera to;produce the non alcoholic wine -La Casera beverage is recommended. Kuwaits high;demand for non-alcoholic beverages, the fact that the non alcoholic wine -La Casera;product would be new, and its limited seasonal availability would all work together to;drive sales of the product.;Monthly;shipments;Logistic data;ml;bottles;750;size of box;22,6x17,0x31;6 5h;gross;weight;7.65;net;weight;4.5;#;boxes;200;Total;Kg;1530;Total Kg of 3;products;4590


Paper#33651 | Written in 18-Jul-2015

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