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Marketing management - [pricing Strategy]




Marketing management - [pricing Strategy];a. What is the proper role of cost in the pricing of a product or service?;b. If market forces exert the greatest influence on the price of a product or service, can ?price gouging? really occur in a free-market economy?;c. How does pricing strategy affect brand equity?;d. Provide one or more examples from your own experience or research of effective or ineffective pricing strategies, and explain what makes them so.


Paper#33905 | Written in 18-Jul-2015

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