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What external marketing promotion would you create to attract

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What external marketing promotion would you create to attract more local customers to the Fire Mountain Resort? Which of the four Ps of the marketing mix does your external marketing suggestion apply to? 150-300 words;Attachment Preview;As the new local sales manager at the Fire Mountain Resort.docx;As the new local sales manager at the Fire Mountain Resort, you have called a meeting with the;front office manager, the front office supervisors, and uniformed services to share in the creation;of internal and external marketing promotions for the resort. The purpose of meeting with the;staff is to create customer interest in the service product you provide at the resort. Local;customers of the resort have the perception the resort and its services are too expensive for the;current economic environment, and you have seen occupancy percentage at the resort drop by;15% and average daily rates decrease as well.;Create a memo to share with the director of marketing at the Fire Mountain Resort. Include the;following in the memo;What external marketing promotion would you create to attract more local customers to;the Fire Mountain Resort? Which of the four Ps of the marketing mix does your external;marketing suggestion apply to?

 

Paper#33973 | Written in 18-Jul-2015

Price : $23
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