Case Analysis:l analyze the case studies. Papers must be a minimum of 6 pages but not more than 10 typed double-spaced pages. Tables, charts, and graphs MUST be used to augment the narrative but will not be counted as part of the written page requirement.;? The case has a specific set of questions that must be addressed during the analysis, however, simply answering the questions does not constitute a complete case analysis. Make sure the your case analysis satisfies the criteria in Case Analysis Grading Rubric (Table 1a), (Table 1b). Simply answering the questions does not satisfy the Case Analysis Grading Rubric criteria.;? You may use other sources of information in addition to the textbook. Suitable sources of information include case videos, other strategic management textbooks, web-based analysis tools (see the attached Guide to Case Analysis.pdf), and scholarly journals form the strategic management body of knowledge (CAUTION: practitioner oriented Internet periodicals, articles, and wikis are NOT acceptable sources).;? Properly format papers, list references, and use in-text citations in accordance with APA guidelines.;? Will be upload writing assignments on Turnitin.com.;Please follow 1 thru 9;1. Read the case twice, once for an overview and once to gain full command of the facts, then take care to explore ALL of the case exhibits.;2. Make a list of the problems and issues that have to be confronted in your analysis.;3. Do enough number crunching to discover the story told by the data presented in the case. Look for opportunities to apply the concepts and analytical tools in the text chapters.;4. Be thorough in your diagnosis of the situation (make a one- or two-page outline of your assessment before starting the writing process).;5. Support any and all opinions with well-reasoned arguments and numerical evidence, don't stop until you can purge "I think" and "I feel" from your assessment and, instead, are able to rely completely on "My analysis shows.;6. Develop charts, tables, and graphs to expose more clearly the main points of your analysis. (Avoid assumptions, but state any assumptions that are required).;7. Prioritize your recommendations and make sure they can be carried out in an acceptable time frame with the available skills and financial resources.;8. Review your recommended action plan to see if it addresses all of the problems and issues you identified.;9. Avoid recommending any course of action that could have disastrous consequences if it doesn't work out as planned, therefore, be as alert to the downside risks of your recommendations as you are to their upside potential and appeal;ASSIGNMENT QUESTIONS;1. Discuss competition in the search industry. Which of the fi ve competitive forces seem strongest? weakest?;What is your assessment of overall industry attractiveness?;2. How is the search industry changing? What forces seem most likely to bring about major change to the;industry within the next three to fi ve years?;3. What are the key factors that defi ne success in the industry? What are the key competencies, capabilities, and;resources of successful search engine companies?;4. Describe Google?s business model. What are the company?s revenue-cost-profi t relationships? What;strategies has Google relied upon to build competitive advantage in the industry?;5. Have Google?s business model and strategy proven to be successful? Should investors be impressed with;the company?s fi nancial performance? How does the company?s fi nancial performance compare to that of;Microsoft and Yahoo? Please conduct a fi nancial analysis to support your position?you may wish to use;the fi nancial ratios presented in Table 1 of Chapter 4 as a guide in doing your fi nancial analysis of the;company.;6. What are the company?s key resource strengths and competitive capabilities? What competitive liabilities;and resource weaknesses does it have? What opportunities exist? What threats to its continued success are;present?;7. What recommendations would you make to Google?s top-management team to sustain its competitive;advantage in the search industry? How should it best capitalize on its strategic initiatives in mobile search;cloud computing, and its auctioning system for traditional media ads?;10. Table 1a. Case Analysis Grading Rubric: Simply answering the questions does not constitute a complete case analysis! Make sure your case analysis satisfies the criteria in Table 1a, the instructor will grade case papers based on these criteria (see Table 1b).;Qualities & Criteria Below Expectations (Poor/Fail) Meets Expectations (Satisfactory) Exceeds Expectations (Accomplished);Report Format/Organization;(Weight 10%);? Cover page (2%) Report does not include a cover page with required information (Title, Course Name & Number, Due Date, Student Name). Report includes a cover page with most required information (Title, Course Name & Number, Due Date, Student Name). Report includes a cover page with all required information (Title, Course Name & Number, Due Date, Student Name) and format rivals professional quality.;? Font, spacing, & margins are in accordance with syllabus paragraph 1, 1b, & 1c (2%) Report not composed using required font, is not double-spaced, and does not have one-inch margins. Report missing one of the required elements: not Arial 11 font, is not double-spaced, or does not have one-inch margins. Report composed in required Arial 11 font, is double-spaced, has one-inch margins, and format rivals professional quality.;? Page requirement (2%) Less than required page limitation and no tables, charts, or graphics. Meets page limitation, but insufficient tables, charts, or graphics. Meets or exceeds page limitation and has a perfect balance of tables, charts, or graphics.;? Organization (2%) Report does not include table of contents (TOC), introduction, body, and conclusion sections. TOC, introduction, body, and conclusion sections exist, but transitions are not clear or evident. TOC, introduction, body, and conclusion headers used and transitions evident, appropriate, & seamless.;? Structure, logic, & flow of document (2%) Report?s structure & logic not evident, content is fragmented and disjointed, information presented is not aimed at addressing the key components, content does not flow nor does it directly support the key components, nor does the information presented seem to serve a useful purpose in terms of a focused case analysis. Structure & logic is evident, but not all information flows with purpose, most content and information presented addresses key components, but some is not clearly linked to the key components, the case analysis is somewhat unfocused. Report?s structure & logic are seamless, all issues are clearly defined, all content and information presented flows with purpose and directly supports the key components, the case analysis is focused and clear.;Identify/Define Issues;(Weight 20%) Vague statement of issues confronting the firm or no issues identified. Most of the major issues confronting the firm are presented, some minor issues that are not important. Full and complete set of important issues confronting the firm are covered precisely and concisely.;Breadth/Depth of Analysis;(Weight 30%);? External analysis (10%);(Description of external change drivers: political, economic, demographic, technological, social, legal, etc) Limited discussion of external factors and/or strategic management concepts covered in class. Most external concerns described, && prioritized;vague connections with the issues and/or loosely tied to pertinent strategic management concepts covered in class. Excellent list of external concerns: described, prioritized, and show systemic connections with the issues. Clear discussion of pertinent strategic management concepts covered in class.;? Internal analysis (10%);(Analysis of the functional departments & relationships: finance, marketing, R&D, manufacturing, HR, etc.) Limited discussion of Internal factors and/or strategic management concepts covered in class. Most internal concerns described, && prioritized;vague connections with the issues and/or loosely tied to pertinent strategic management concepts covered in class. Excellent list of internal concerns: described, prioritized, and show systemic connections with the issues. Clear discussion of pertinent strategic management concepts covered in class.;? Integration of information (10%);(Internal Strengths & Weaknesses, external Opportunities & Threats) No comparison or integration of internal and external (I/E) factors. Cross tabulation or other integrated presentation of I/E factors, but separate listing of internal and external factors. Integrated presentation of factors with clear implications for strategy, clearly related to defined issues and provides the foundations for recommendations.;Recommendations (Weight 20%);? Strategic alternatives or scenarios (5%);(possible future scenarios and/or alternative recommendations for;responding to strategic needs) No alternatives provided, no scenarios presented. Only a single alternative/scenario, well described, but only vaguely related to organizational issues and I/E analysis. Multiple alternatives/scenarios considered, well described, clearly related to organizational issues and I/E analysis.;? Decision criteria (5%);(basis for strategic alternative selection) No criteria identified, limited discussion of strategic management concepts covered in class. 1-2 poorly defined criteria. Only vague reference to course concepts covered. Clear, well defined, multiple criteria, key factors. Clear and obvious reference to course concepts.;? Evaluation & measurement (5%);(identification & measurement of key indicators of performance and change) No performance;evaluation criteria, limited discussion of strategic management concepts covered in class 1-2 poorly measurable criteria (e.g., specific, behavioral, objective, measurable criteria). Only vague reference to course concepts. Measurable criteria for all key areas, clear reference to course concepts.;? Implementation & transition management (5%);(strategy for reducing resistance to change & facilitating transition for various stakeholders) No consideration of implementation or transition plan evident. Listed suggestions for and implementation and transition and sufficiently explained rationale. implementation or transition plan considers all stakeholders, organizational culture, stages of transition, & dealing with resistance.;References, Citations, & APA Style (Weight 10%) Report not uploaded or checked using Turnitin.com, references not listed and/or in-text citations not provided for paraphrased or directly quoted content. References and citations do not follow APA guidelines. Report not uploaded or checked using Turnitin.com, but all references not listed and/or in-text citations not in accordance with APA formatting guidelines. Report uploaded on Turnitin.com, originality report reviewed, all references listed in accordance with APA formatting guidelines, and all paraphrased or directly quoted content properly cited using APA style in-text citations.;Quality of Writing;(Weight 10%) Poor sentence and paragraph structure with numerous (>10) spelling, grammar, and punctuation errors. Sound sentence and paragraph structure with few (<5) spelling, grammar, and punctuation errors. Excellent sentence and paragraph structure, no spelling, grammar, and punctuation errors noted.
Paper#34031 | Written in 18-Jul-2015Price : $37