[Value network] a. What are some major advantages and disadvantages of vertical, horizontal, and multichannel marketing systems? Present one or two real-world comparisons to illustrate your points.;b. What comparisons and contrasts do you see between the marketing channels of some of the better known retailers, like Amazon, Wal-Mart, iTunes, Starbucks, Priceline, etc.?;c. Describe ways in which your current workplace has either successfully or unsuccessfully implemented value networks, distribution strategies, or logistics for competitive advantage, and the lessons you and your classmates can learn from this.;d. How does the scripture referenced for this workshop affect your understanding of marketing systems, value networks, and market logistics? How do marketing channels allow companies to ?enlarge their tents,? ?lengthen their cords,? and ?strengthen their stakes?? In what ways are this scripture a valid allegory for marketing networks and logistics?
Paper#34090 | Written in 18-Jul-2015Price : $27