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Basic Marketing Research Review Question




Basic Marketing Research Review Question;1. A complete canvass of a population is called __________. (Points: 1);a census;a sample;a sampling frame;a population;a directory;2. A sample where the respondent provides the names of other potential respondents is called a __________ sample. (Points: 1);snowball;quota;cluster;convenience;judgment;3. Sampling errors can be decreased by __________. (Points: 1);decreasing the number of observations;increasing the sample size;using a randomized experimental design;using a quota sample;providing better training for interviewers;4. Nonsampling errors occur because of errors in the __________. (Points: 1);conceptualization of the response project;reporting of the project results;arithmetic;interpreting respondent replies;All of the above;5. The most prevalent types of observation errors are __________. (Points: 1);field errors;sampling errors;nonresponse errors;noncoverage errors;6. If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet, you would be using __________. (Points: 1);consumer self-report and evaluation;statistics;inference;independent judgment;None of the above;7. The error associated with the estimation of a population parameter from a sample statistic is _________. (Points: 1);standard deviation;variance;standard error;mean square error;Both c and d;8. There is a trade off between the confidence level and the degree of precision of the estimate when _________. (Points: 1);the population is finite;the sample size is fixed;the sample size varies;the population is infinite;the sample size is small;9. Which of the following are required to determine the sample size necessary to estimate a population mean? (Points: 1);Knowledge about or an estimate of the population variance;A statement of the degree of precision desired;A statement of the degree of confidence desired;Both b and c;a, b, and c;10. To identify whether potential respondents meet eligibility requirements, an interviewer will typically use a(n) _________. (Points: 1);eligibility percentage;leading question;loaded question;screening question;alternative questionnaire


Paper#34183 | Written in 18-Jul-2015

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