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How is marketing management both an art and a science?




1.How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?;Why are the production concept, product concept, and selling concept of limited use for conducting business operations today?;2: Marketing Plan and Information System;What are the key components of an effective marketing plan? Why is the marketing plan one of the most important elements of the marketing process?;Why are marketing information systems necessary? How are both internal and records and marketing intelligence systems of value?;3: Marketing Research and business solution.;What are some trends or mega trends that you have personally recognized in the macro environment? Which of these trends or mega trends do you think marketers should target? Why?


Paper#34461 | Written in 18-Jul-2015

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