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What area is the problem in for Motorola inc.

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solution


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What area is the problem in for Motorola inc. and why is it important to solve it?;**200 word count maximum. I have attached the answer you gave me prior to another question this new question adds on to the attached question.;Attachment Preview;problem.doc;Motorola has been finding it difficult to stand in competition against the market leader;Nokia and is facing tough competition from Sony-Ericsson, due to old-fashioned;management style and is also being left behind with respect to technological;advancements. Due to financial loss of $ 4.3 billion between 2007 and 2009, Motorola;Inc. was split into two public companies Motorola Mobility and Motorola Solutions on;4th January 2011.;The problem with Motorola is that of marketing strategy as far as its cell phones are;concerned. Off late the company has not shown any motivation towards innovation in;terms of technology after its RAZR came into market. The company is also suffering;from disjoint product line with too many products and operating systems which are not;even in competition with the competitors like Nokia, Samsung and LG. Also Motorola is;working on too many platforms which has resulted in dilution of precious ones and thus;lost its market share to its competitors.;References;http://www.encyclopedia.com/topic/Motorola_Inc.aspx;http://ibummed.com/essays-and-reports/marketing-strategy-motorola/;www.businesspudit.com/problems-at-motorola/;http://books.google.co.in/books?id=-AgEAAAAMBAJ&pg=RA1-PA2&lpg=RA1PA2&dq=What+is+the+most+important+problem+that+Motorola+Inc+is+facing&sourc;e=bl&ots=t8jXcEhj3y&sig=oSatAEjsz1A168AW7aAsGC1JUZY&hl=en&ei=cZ0aTu6d;LceurAeayv3IAQ&sa=X&oi=book_result&ct=result&resnum=2&sqi=2&ved=0CCsQ6A;EwAQ#v=onepage&q&f=false

 

Paper#34553 | Written in 18-Jul-2015

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